Business Daily Media

The Times

.

Trad To Tech: Craftsmanship Growing Inside the Most Beautiful Homes as MIFF Leads the Way

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 23 February 2026 - At the Malaysian International Furniture Fair (MIFF), a master craftsperson brings a solid wood tabletop to fruition, overseeing finish, joinery and the quiet patience required to get it right.

Just steps away, a sleek, minimalist booth hums softly, where beds adjust at the touch of a button, sofas glide into position, mechanisms hidden so precisely they seem to disappear. There is no divide between old and new here.

Craftsman at work
Craftsman at work

Instead, MIFF, taking place from 4 to 7 March this year across two major venues at the Malaysia International Trade & Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL), unfolds like a conversation across generations, where chisels and circuit boards share the same floor. Here, traditional woodwork brands stand confidently beside smart home piece creators. It is in this unexpected harmony that MIFF reveals its true character: a place where craftsmanship has not been replaced by technology but expanded by it.

In today's most beautiful homes, craftsmanship no longer belongs exclusively to the past. It lives quietly alongside technology—coded, calibrated, and refined—shaping furniture that feels both deeply human and unmistakably contemporary. At this year's edition,this evolution takes center stage, positioning the fair not just as a trade marketplace, but as a living narrative of how tradition and innovation now coexist.

Ms Kelie Lim, General Manager of MIFF 2026, says, "Craftsmanship isn't being lost to technology. It's evolving, with technology now working alongside the maker rather than replacing the hand. At MIFF, this evolution plays out in real time—positioning the fair not just as a trade marketplace, but as a living narrative of how tradition and innovation now coexist."

Craftsmanship in the 21st Century

In modern homes, where space is fluid and functionality is paramount, this new craftsmanship answers contemporary needs without sacrificing beauty. The result is furniture that works harder, lasts longer and feels effortless, an evolution of craft shaped by modern life.

This shift is evident in the work of manufacturers like, among others, SMART TOP, where advanced engineering meets refined furniture-making. Craftsmanship is expressed through precision mechanisms, seamless movement and invisible intelligence built into everyday living pieces. Automation does not replace skill; it amplifies it. Human expertise guides design, ergonomics and material selection, while technology ensures consistency, durability and scale.

Cultural Identity as a Design Constant

Yet, as technology advances, identity remains essential. Across Southeast Asia, furniture traditions are inseparable from cultural expression. You see them woven into motifs, proportions and materials passed down through generations. Among other exhibitors at MIFF 2026 are brands like TANGGAM that demonstrate how cultural heritage can remain a constant, even as production methods evolve.

TANGGAM's work reflects a deep respect for regional craftsmanship, translating traditional forms and philosophies into contemporary furniture suited for global interiors. Subtle references to vernacular architecture, local materials and artisanal detailing are preserved, not through nostalgia, but through thoughtful reinterpretation. Here, technology becomes a bridge rather than a break. Digital tools allow heritage aesthetics to be refined, repeated and shared across markets, ensuring that cultural identity is not diluted by scale, but protected by it.

Embracing Tech to Preserve the Past

Perhaps nowhere is this balance more intimate than in the realm of rest. Sleep, one of the most personal human experiences, has become a new frontier for craft and technology.

Luxury Sleep exemplifies how advanced systems can preserve traditional values of comfort, care, and well-being.By integrating smart sleep technology like its AI BedMatch™ system developed with scientists at the Sleep to Live® Institute with meticulous material selection and ergonomic design, Luxury Sleep elevates an age-old craft into a future-ready experience. Sensors, adaptive support systems and data-driven comfort do not remove the human element; they respond to it. The craft lies in understanding the body, just as artisans once understood wood or fabric. Only now, the tools are digital.

MIFF 2026: Where Trad Meets Tech

What unites these stories is MIFF itself. In 2026, the fair emerges as a stage where craftsmanship is neither romanticised nor mechanised, but redefined. Exhibitors reflect a shared understanding: the future of furniture lies in collaboration, between hand and machine, heritage and innovation, culture and commerce.

MIFF 2026 is not simply showcasing products. It is presenting a philosophy of making, one where technology safeguards tradition, and craftsmanship evolves to meet the demands of modern living. Inside the world's most beautiful homes, this new craft is already at work. And at MIFF, its future is being shaped.

The 32nd edition of the Malaysian International Furniture Fair (MIFF) 2026 will be held from 4 to 7 March 2026, in Kuala Lumpur, Malaysia, across two venues: the Malaysia International Trade & Exhibition Centre (MITEC) and the World Trade Centre Kuala Lumpur (WTCKL). Be part of Southeast Asia's largest furniture trade show from 9:30am to 6:00pm (March 4-6) and 9:30 am – 5:00 pm (March 7). For more information, please visit www.miff.com.my

For images, please click here.

Hashtag: #MIFF2026


The issuer is solely responsible for the content of this announcement.

About MIFF

MIFF is the largest and leading export-oriented furniture trade show in Southeast Asia, showcasing the widest collection of Made-in Malaysia wooden furniture, home furniture, and office furniture. Since 1995, MIFF is a one-stop platform connecting a wider community of 20,000+ buyers from 140 countries and regions. MIFF is organised by Informa Markets, which is a part of Informa PLC, a leading B2B information services group and the largest B2B event organiser in the world.

News from Asia

Thailand’s "trust capital" a potential strategic advantage amid global realignment: NUS Business School Dean

BANGKOK, THAILAND - Media OutReach Newswire - 19 June 2026 - As geopolitical tensions reshape global trade, supply chains and investment flows, Thailand's long-standing reputation as a trusted and...

SIM Global Education Students Connect with Industry Mentors Through Campus Life

SINGAPORE- Media OutReach Newswire - 19 June 2026 - For many students considering higher education, choosing an institution is not only about selecting a programme or qualification. Students are a...

Glow Festival by Prudential Expands in Sentosa Partnership, Bringing Global Headliners and Its Biggest Edition Yet to Singapore

Over 70 wellness sessions across six immersive festival zones from sunrise yoga and seafront runs, to strength training, breathwork, creative workshops and recovery experiences, offering something ...

VinFast Builds on EV Success While Looking Beyond Electrification

DUBAI, UAE - Media OutReach Newswire - 19 June 2026 - As Southeast Asia and the Middle East ramp up investments in autonomous driving and AI-powered transportation, VinFast is positioning itself ...

Hong Kong universities scale global heights, cementing education hub status

HONG KONG SAR - Media OutReach Newswire – 19 June 2026 – Hong Kong universities continue to excel on the international stage with five institutions ranked among the world's top 100 and, for the fi...

A Decade of Sharing the Flavors of China: 'Chinese Restaurant' Stays True to Its Mission Through Food and Culture

CHANGSHA, CHINA - Media OutReach Newswire - 19 June 2026 - Carrying the warmth of everyday life and the richness of Chinese civilization, Chinese Restaurant embarks on a new chapter as it celebra...

ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models

HONG KONG SAR - Media OutReach Newswire - 19 June 2026 - The 2026 International Automotive and Supply Chain Expo (Hong Kong) officially opened today. Under the theme "Luxury, Elevated to a New Rea...

Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong

HONG KONG SAR - Media OutReach Newswire – 20 June 2026 – Hong Kong's Government Flying Service (GFS) held its inaugural three-day International Symposium on Emergency Response and Aeromedical Serv...

Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars

HONG KONG SAR - Media OutReach Newswire - 20 June 2026 - Bringing a refreshing wave to a beloved cultural tradition, Swire Coca-Cola HK has become the Official Beverage Sponsor for the "2026 Sun L...

iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings

The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.DONGGUAN, CHINA - Media OutReach Newswire - 19 Jun...

Australian businesses lean into global strategic partnerships (GCCs) for next wave of outsourcing

The Australian corporate landscape is undergoing a fundamental transformation in how it sources talent and innovation. While businesses have traditi...

The New Pressure Gap Crushing Small Businesses

Starting any business and making it prosper is a major undertaking. Part of the challenge is managing the uncertainty, but the financial pressures o...

Click Frenzy returns with a free EOFY sale event for retailers this month

New owners Gabby and Hezi Leibovich bring back Australia’s leading ecommerce sales event with Australia Post as Major Sponsor   Click Frenzy is ...

The 95 Per Cent Failure Rate Is Not An AI Problem

Most Australian SMEs I speak with are already having a go at AI. Some are running formal pilots, others have a team member quietly experimenting o...

New AR tech helping to solve field service skills crisis

AI-enabled augmented reality (AR) smart glasses are emerging as a new practical solution to fill a shortage of field service technicians maintaini...

For Midsize Companies, Global Payroll Systems Matter More to Business-Security Than You Think

When a midsize company expands across borders, its payroll operation becomes exponentially more complex. These organisations typically face a new ...