Business Daily Media

Men's Weekly

.

The 2024 Haikou (Singapore) Tourism Promotion Event was successfully held

HAIKOU, CHINA - Media OutReach Newswire - 20 June 2024 - Haikou and Singapore are geographically close, have convenient transportation, and frequent cultural exchanges. The two places have commonalities and complementarities in terms of natural landscapes, cultural customs, and specialty cuisines.

On May 30th, the 2024 Singapore-Haikou Landscape Lake International Golf Invitational Series was launched in Haikou Landscape Lake, and the 2024 Haikou (Singapore) Tourism Promotion Conference was held simultaneously, hosted by the Bureau of Tourism, Culture, Radio, Television and Sports of Haikou City. Mainstream media reporters, competing players and businessmen from Singapore came to Haikou, and from an international perspective, they conveyed Haikou's economic and social development as well as its tourism and cultural resources to the world.

01 Showcasing Haikou's City Brand to Increase Inbound Tourism Market

"By promoting high-quality external exchange activities, delivering the 'Haikou voice' to Southeast Asia, and showcasing Haikou's new image, we are adding new vitality to Haikou's tourism and culture industry in terms of both 'bringing in' and 'going out'," said a relevant official from the Bureau of Tourism, Culture, Radio, Television and Sports of Haikou City. The promotion event also highlighted the function of investment attraction, focusing on promoting the tourism, culture and agriculture industries, introducing Haikou's tourism resources, investment environment, and tourism and culture investment projects.

The promotion event was themed "Setting Forth from the 'New' and Embracing the Constant Journey". Xi Zhiqiang, President of the Haikou Tourism Commodity and Equipment Association, promoted Haikou's tourism, culture, and the charm of the city based on the South-sea culture and urban heritage. The Haikou Meilan District and Longhua District respectively introduced their regional resources and industrial advantages. As one of the major members of the "Haikou Economic Circle", the Wenchang Municipal Bureau of Tourism and Culture also brought the introduction of space tourism resources for the participants, sharing the sentiments of the hometown of overseas Chinese.

In addition, the theme promotion of "Hainan Chicken Rice" featured presentations by young tourism professionals from the Haikou Street Arts Association, Haikou Intangible Cultural Heritage Association, Haikou Wedding Association, and the founder of the local Haikou pastry brand Vivian. Through sharing their entrepreneurial stories, they fully showcased Haikou's tourism and cultural attractions, the charm of top Haikou companies, and Haikou's great business environment.

Recently, Hainan province issued the "Several Measures to Further Promote the Integration of Culture, Sports, Tourism and Commerce to Expand Consumption" policy, which has further improved the convenience for overseas visitors entering and going through customs. It has also provided convenient payment services for tourists visiting Haikou, and these measures have made the growth potential of Haikou's inbound tourism market particularly promising. In 2024, the Singapore Haikou Laguna Golf Invitational Series will be held passionately at Laguna Golf, and Haikou, leveraging its unique tourism and sports resources, is actively seizing the opportunity of hosting international events to showcase the city's charm, further promoting the deep integration of sports and tourism, and expanding the inbound tourism market.

02 Integration of Agriculture and Tourism, Expanding Overseas Channels for Local Agricultural Products

"The volcanic region has long sunshine hours, and the sweetness of the Haikou lychee king is particularly high, generally reaching over 18 degrees." At the promotion event, Liao Shaoman, Director of the Xiu'ing District Tourism and Culture Bureau, passionately introduced the Haikou volcanic lychee to the participants, and the event also allowed everyone to sample the volcanic lychee king.

"When I came to Haikou last year, it was the lychee season, and after tasting it, I couldn't forget it. This year, I specifically chose this season to come and want to bring some back to Singapore for my family to try," said Wong Chin Chyi, a Singaporean media reporter, while sampling the volcanic lychee king. The volcanic lychee from Haikou is juicy and sweet, with a small pit and abundant flesh, making it not only a great gift item, but also a representative symbol of Haikou's local agricultural products.

To expand overseas sales channels and marketing, promote the shared value creation of geographical indication products, and extend the tourism industry value chain, the Bureau of Tourism, Culture, Radio, Television and Sports of Haikou City has collaborated with "Tmall Taobao Global" to include relevant Hainan specialty products in the "618 Grand Promotion" on the Taobao Singapore platform. Singaporean users can enjoy discounts on Hainan specialties by entering a promotional code when placing orders on Taobao.

In addition, the offline display area of the promotion event was quite distinctive, captivating the guests. It included a sales area showcasing the province's renowned products, specialty items, and agritourism goods; a "Nanyang-themed" Haikou specialty gift area; a "travel photography + interactive" romantic Haikou themed area; and an intangible cultural heritage and cultural creative products Haikou themed area, where the integration of intangible cultural heritage, cultural creativity, and modern design attracted many attendees to stop and appreciate the exhibits.

03 The Dual Effect of Cultural Dissemination and On-Site "Seed Planting"

On the eve of this promotion event, a topic titled "Invitation to the Love of Haikou" had already been preheated on overseas social media platforms. As it garnered widespread attention and lively discussion from international friends, Haikou seized the opportunity to launch an interactive "Haikou's Mysterious Big Gift" themed activity, allowing event guests and numerous overseas visitors to participate and experience Haikou's enthusiasm and vitality in advance.

On the day of the promotion event, Haikou invited guests from Singapore to freely explore the Qilou Old Street, share their on-site experiences, and evoke resonance, achieving the dual effect of cultural dissemination and tourism "seed planting." "The local delicacies here, such as the chilled dessert 'Qingbuling' and the spicy rice dish, are especially authentic!" exclaimed Patrick Daniel, a media reporter from Singapore. The Qilou Old Street not only has a strong historical ambiance, but is also full of the lively atmosphere of everyday life.

Going forward, Haikou will take a more open posture, utilize more abundant resources, provide higher-quality services, and create a more friendly environment. It will proactively integrate into the tide of international cultural and tourism exchanges, and sincerely invite both domestic and overseas guests to explore the charming and colorful Coconut City, hoping that visitors will come from the sea and together experience Haikou's infinite vitality and allure!

The issuer is solely responsible for the content of this announcement.

News from Asia

Skyborn enters Preferred Supplier Agreement with Fred. Olsen Windcarrier for Gennaker offshore installation vessel

Gennaker's offshore wind turbine transportation and installation will be performed by Fred. Olsen Windcarrier (Fred Olsen). Installation of 63 offshore wind turbines during 2028 i...

Cyberport Leads Nine Start-ups to Join WAIC 2025

Project from the Artificial Intelligence Subsidy Scheme Shortlisted for Top 30 of the SAIL AwardHONG KONG SAR - Media OutReach Newswire - 29 July 2025 - World Artificial Intelligence Conference 20...

Henan Meets SCO: Anyang Receives Acclaim from Media and Think Tank Guests

ANYANG, CHINA - Media OutReach Newswire - 29 July 2025 - From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit was held in Henan Province. During this event, guests...

SY Holdings Establishes Singapore International Headquarters to Explore Web3.0 Ecosystem and Innovative Applications of Stablecoins

SHENZHEN, CHINA - EQS Newswire - 29 July 2025 - SY Holdings Group Limited ("SY Holdings" or the "Group," stock code: 6069.HK), an "AI + industrial supply chains" digital intelligence technology com...

LANDMARK Invites the Community to 'Find Your Chapter' and Celebrate the Love of Reading This Summer

Rediscover the Joy of Reading This Summer at LANDMARK, Featuring an Engaging Book Stop Pop-Up, Exclusive Promotional Offers, and Curated Literary Experiences for All Ages. HONG KONG SAR - Media Ou...

Seafood Expo Asia Announces Conference Program with Expert-led Sessions on Sustainability, Aquaculture, Fish Processing, Aquafeeds and Consumer Trends in Asian Market

The conference program will begin on the first day of the Expo, which runs from 10-12 September 2025 at the Sands Expo and Convention Centre in Singapore, and continue throughout the three-day even...

Suanova Information, a Yeebo’s Subsidiary, Makes Its Debut at the 2025 WAIC

Securing a Key Role in China's AI Computing Power Sector Driving Industry Innovation and DevelopmentHONG KONG SAR - Media OutReach Newswire - 30 July 2025 - Suanova Information (Shanghai) Limited ...

Storefriendly Introduces New Self-Service Storage System & IoT-Driven Smart Management — Enhanced Facilities to Meet Evolving Customer Needs

HONG KONG SAR - Media OutReach Newswire – 30 July 2025 - Storefriendly Self Storage Group has recently been honored with the prestigious "I&T Award (Hong Kong)" and "ESG Award (Hong Kong)" by ...

Kim Gan Enterprise Commemorates 24 Years in the Automotive and Industrial Supply Sector

SINGAPORE - Media OutReach Newswire - 30 July 2025 - Kim Gan Enterprise Pte. Ltd., an auto parts supplier in Singapore, is celebrating its 24th anniversary this year. Since its founding in 2001, ...

Letright Spotlighted In Nikkei Bizruptors For Revolutionizing Sustainable Luxury In Outdoor Living.

Recognition by Nikkei BizRuptors underscores Letright’s role in redefining eco-conscious luxury in global outdoor livingKUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 30 July 2025 - Letright I...

Small-Business Cash-Flow Playbook 2025

An educational guide to managing ATO debt, real-time super and growth finance in Australia’s new landscape Why ATO debt just became the most expe...

Landowners Offered $30,000 Per Year for Just 1 Hectare: The Rise of 5MW Battery Projects Across Australia

In a pivotal shift reshaping Australia’s renewable energy landscape, landowners in Queensland, New South Wales, and Victoria are being offered up ...

Major national security tech alliance launches with Aerologix a founding member

Australia’s leading drone intelligence pioneer bolsters sovereign tech power Australia’s leading aerial data and drone intelligence platform, Aer...

Chris Hancock AM Honoured as 2025 Communications Ambassador

SYDNEY Chris Hancock AM, former CEO of AARNet, has been awarded the prestigious Communications Ambassador title at the 2025 Telecommunications Indus...

Baby boomers are driving development feasibility leading to larger apartments

As residential developers continue to grapple with feasibility issues on apartment projects, the sector is struggling to deliver volumes of new st...

Hays launches FY25/26 Salary Guide: ‘Salary Paradox’ deepens as pay rises fail Australians

Rising dissatisfaction with pay, progression and perks is fuelling a new wave of career change in FY25/26, as Australians demand more from employe...

Sell by LayBy