Business Daily Media
Sunday, March 16, 2025 2:53:18 PM

The Times Real Estate

.

Singapore Tourism Board and Yuewen Sign Strategic Cooperation Agreement

Yuewen CEO Hou Xiaonan: Accelerating the International Expansion of Chinese IP

WUXI, CHINA - Media OutReach Newswire - 14 June 2024 - On June 13, 2024, the "Great Meetings in Singapore" - the 7th Greater China MICE Industry Conference hosted by the Singapore Tourism Board, was held in Wuxi, China.

At the event, the Singapore Tourism Board and Yuewen signed a strategic cooperation agreement. Ou Yanmei, Director of the Singapore Tourism Board, and Hou Xiaonan, CEO and President of Yuewen, attended the signing ceremony.

3

This collaboration aims to leverage Singapore's role as an Asian and global gateway, coordinating local tourism, venue, and service resources to present popular Chinese IP in diverse ways, aiding Yuewen in expanding into overseas markets. Leveraging its rich reserve of online literature, animation, film, and television content and influence across the full IP industry chain, Yuewen will support the Singapore Tourism Board in promoting the brand essence of "Made in Singapore" and positioning as the world's best convention city in China vibrantly and creatively.

Caption

This collaboration demonstrates new opportunities for cultural industry development under the "IP+Cultural Tourism" trend. During the conference, Hou Xiaonan delivered a keynote speech titled "IP+Cultural Tourism: Creating a Super Cultural Magnet for Young People." Hou Xiaonan stated that Yuewen is committed to building a global stage for Chinese IP and will further leverage Singapore as an international gateway for Chinese IP, promoting high-quality Chinese IP overseas and deeply exploring new paradigms of "IP+Cultural Tourism" integration.

In January this year, Yuewen hosted the "Yuewen Global IP Awards" in Singapore, attended by over 20 celebrities including Wang Hedai, Lin Gengxin, Wang Churan, Song Yi, Lin Yi, Zhang Yuqi, and Zhang Yunlong, alongside 150 top Chinese online literature authors and over 450 Chinese cultural industry executives. The event, broadcast on Tencent Video, attracted 35 million live viewers, generated over 3 billion reads, and created over 500 hot search topics. This event marked a significant milestone for Chinese IP going global and is an important step for Yuewen in building a global IP presence.

3

In recent years, Yuewen has prioritized internationalization, accelerating the construction of a global IP industry chain and promoting a series of high-quality films, animation, games, and other IP ecosystems overseas, achieving remarkable success.

In 2024, the movie "YOLO" produced by Yuewen broke the box office record with 3.46 billion yuan, becoming the Chinese New Year slot champion. Yuewen collaborated with Sony Pictures to release "YOLO" globally, with the overseas box office exceeding 7.2 million USD, making it the highest-grossing Chinese film abroad this year. The TV drama "The Legend of ShenLi" was released in over 180 countries and regions worldwide, and had been translated into over 16 languages.

The TV drama "Joy of Life Season 2," after airing on CCTV-8, topped the national real-time ratings for 18 consecutive days, far surpassing other shows in the same period and becoming the most popular series ever on Tencent Video. After being released overseas, "Joy of Life Season 2" became the most popular Mainland China drama ever on Disney+. It is currently being translated into 12 languages for broader international distribution.

Hou Xiaonan stated that IP and cultural tourism are a perfect duo. Yuewen will deepen cooperation with the Singapore Tourism Board to explore new models of "IP+Cultural Tourism" integration for the international market, focusing on three aspects: using Singapore as an international gateway to promote more high-quality works like the dramas "The Tale of the Rose", "Guardians of the Dafeng", the movie "The Outcast", and the game "Battle Through the Heavens"; integrating Yuewen's quality IP into Singapore's cultural tourism resources to create immersive IP scenes that combine experience, social interaction, and consumption; and deepening cultural co-creation and industrial collaboration with overseas partners including Singapore to build a global IP industry chain, promoting Chinese IP globally through co-creation and licensing.

Hashtag: #Yuewen

The issuer is solely responsible for the content of this announcement.

News from Asia

Backbase and Synpulse partner to accelerate banking transformation across APAC

Combining Backbase's Engagement Banking Platform with Synpulse's regional expertise to deliver customer-centric solutions SINGAPORE - Media OutReach Newswire - 13 March 2025 - Backbase, the leade...

Technology driving positive outlook for Malaysian small businesses

Malaysia’s small businesses lead the region in innovation Younger entrepreneurs dominate small business landscape AI investment on the rise ...

ST Telemedia Global Data Centres Accelerates AI Ambitions, Achieves Certification under NVIDIA DGX-Ready Data Center Program

SINGAPORE - Media OutReach Newswire - 13 March 2025 - ST Telemedia Global Data Centres (STT GDC), one of the world's fastest-growing data centre colocation service providers headquartered in Singa...

HL Assurance Becomes First in Singapore to Launch Core Travel Insurance Coverage Add-Ons

HL Assurance addresses key concerns for the modern traveller in their new combination of essential travel insurance add-ons. SINGAPORE - Media OutReach Newswire - 13 March 2025 - Singaporeans can ...

USPACE Partners with AICO to Launch 6,000-Satellite Constellation Plan

— Hybrid Constellation Focused on Direct Mobile-Satellite Connectivity to Empower “Belt and Road” Digital Future HONG KONG SAR - EQS Newswire - 13 March 2025 - At the "100 Satellites" exhibition he...

Octa broker receives the 'Best use of AI in fintech' award

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire - 8 March 2025 - OctaTrader, Octa broker's proprietary trading platform, was recently awarded for the 'Best Use of AI in Fintech 2025' by Global Bu...

Visa offers seamless tap-to-ride experiences for Visa cardholders on Ho Chi Minh City Metro Line 1

HO CHI MINH CITY, VIETNAM - Media OutReach Newswire - 13 March 2025 - Visa (NYSE: V), a global leader in digital payments, has continued its role as an Official Co-sponsor of the Inauguration Cer...

Make a Splash This Summer: Celebrate Water and Culture at Five Iconic Bangkok Destinations with ONESIAM

ONESIAM’s Songkran celebrations, part of Siam Piwat’s guest experience program, offer tourists an elevated summer journey through culture, tradition, and immersive festivities BANGKOK, THAILAND - ...

DHL Express Hong Kong becomes the Official Partner of Kai Tak Sports Park

Both parties will collaborate to drive the growth of sports and entertainment events to the city and help to foster the development of Hong Kong into a premier hub for mega live events ...

Henkel presents the next edition of the Martha Schwarzkopf Award for outstanding female scientists

DÜSSELDORF, GERMANY - Media OutReach Newswire - 13 March 2025 - For the fourth time, Henkel is proud to present the Martha Schwarzkopf Award for Women in Science, dedicated to supporting and empow...

Empowering small businesses: Localsearch rolls out affordable digital solutions

New suite of digital solutions designed to boost visibility, engagement, and customer acquisition In response to a rapidly evolving digital lan...

Why Responsible Leadership is a Competitive Advantage for Small Businesses

In today’s fast-changing business landscape, leadership is evolving. While large corporations are reassessing their diversity, equity, and inclusi...

Why it’s a great time to include the EU in your export push

With the US market beset with unknowns, training your sights on mainland Europe in 2025 makes sound sense. Wondering whether the introduction o...

Success Isn’t About Labels—It’s About Mindset

In the lead up to International Women’s Day, I’ve been reflecting on my own success as a business owner and whether or not being a woman has playe...

Accelerate Action- Thryv champions women in business for International Women’s Day

Thryv® (NASDAQ: THRY), provider of the leading small business software platform, is celebrating International Women’s Day by shining a spotlight o...

Sydney Startup Launches AI Platform To Lead the Charge on Gender Pay Gap Action

EvenBetter.ai launches in Australia with First Customers Knight Frank and Fuji Australia Sydney-based startup EvenBetter.ai has today launched th...

Sell by LayBy