Business Daily Media

Times Advertising

.

Prudential customers are the first to enjoy online nomination of beneficiary service using Sign with Singpass

The online service which leverages Singpass’ digital signing service makes it easier for policyholders to complete their nominations

SINGAPORE - Media OutReach Newswire - 22 March 2024 - Starting from 15 March 2024, Prudential Singapore ("Prudential") policyholders are able to nominate their beneficiaries online.

Prudential is the first insurer in Singapore to roll out an online nomination of beneficiaries ("online NOB") service using Sign with Singpass, which makes it easy and more convenient for policyholders to nominate their beneficiaries.

Previously, Prudential policyholders had to submit a hard copy of their nomination forms to Prudential via post or in person at the customer service centre. With online NOB, they now have the option to submit their nomination forms and electronic signatures online.

Beneficiary nomination is crucial in ensuring that the intended recipients receive the policy benefits according to the policyholder's wishes. While it is not compulsory to make a nomination, doing so will allow beneficiaries to receive the payout without any unnecessary delays or potential conflicts.

This online nomination service leverages Sign with Singpass[1] and generates Secure Electronic Signatures (SES)[2]. These signatures can be verified and traced back to the signer, which confirms the authenticity and integrity of the signed documents. Sign with Singpass is a product developed by Government Technology Agency (GovTech) Singapore.

Online NOB was introduced following the Monetary Authority of Singapore's (MAS) announcement in July 2023 that amendments had been made to the Insurance (Nomination of Beneficiaries) Regulations 2009, to enable insurers to provide online nomination of insurance beneficiaries from 2 January 2024.[3]

Mr Vikas Sinha, Chief Operations Officer, Prudential Singapore, said: "With online NOB, we wanted to make it simple, convenient and secure for our policyholders to take the important step of completing their beneficiary nomination. This helps prevent any potential delays or disputes in distributing the policy proceeds and gives customers greater peace of mind knowing that their loved ones are cared for in the future."

How online Nomination Of Beneficiaries works
Prudential policyholders will need to:

  1. Log in to PRUaccess, the company's online customer portal, to initiate an online nomination for their selected policy.[4]
  2. Provide details of their nominees and two attestors.
  3. Perform digital signing via Sign with Singpass. Appointed attestors will receive an email notification to make their online declarations.
  4. Submit the nomination.
The nomination will then be processed by Prudential and the policyholder will be notified on the status of the nomination.

Quote from a Prudential policyholder

Ms Yeo Sook Kuan, 38 years old.

"I have been putting off the nomination of beneficiaries for my insurance policies as filling out paper forms and getting someone to witness the signing in person is really a hassle. Now that we can do it online, it makes it so much easier for everyone, and it saves me a lot of time and effort."



[1] Policyholders are reminded to remain vigilant when performing digital transactions with Singpass. This includes checking that the domain of the Singpass login page is "singpass.gov.sg", as well as to avoid sharing their Singpass credentials (e.g. Singpass ID, password) with others.

[2] Secure Electronic Signatures (SES) are governed by Singapore's Electronic Transaction Act.

[4] Online NOB is only available for revocable nominations.

Hashtag: #PrudentialSingapore





The issuer is solely responsible for the content of this announcement.

About Prudential Assurance Company Singapore (Pte) Ltd (Prudential Singapore)

Prudential Assurance Company Singapore (Pte) Ltd is one of the top life insurance companies in Singapore, serving the financial and protection needs of the country's citizens for 93 years. The company has an AA- Financial Strength Rating from leading credit rating agency Standard & Poor's, with S$49.4 billion funds under management as at 31 December 2022. It delivers a suite of well-rounded product offerings in Protection, Savings and Investment through multiple distribution channels including a network of more than 5,200 financial representatives.

News from Asia

Arrow Electronics Addresses Rising Autonomous Mobile Robot Demand in Southeast Asia with System-Level Solutions

Showcases system‑level AMR innovations with technology partners in Singapore and Bangkok SINGAPORE and BANGKOK, THAILAND - Media OutReach Newswire - 19 May 2026 - Arrow Electronics, a global prov...

FPG Fortune Prime Global Marks 15th Anniversary

MELBOURNE, AUSTRALIA - Media OutReach Newswire – 19 May 2026 – FPG Fortune Prime Global marks its 15th anniversary as global trading platforms increasingly compete on infrastructure, execution qua...

HKUST 2nd AI Film Festival Concludes Successfully Showcasing Global Excellence in AI Creativity

Visionary Dialogues on AI Filmmaking Inspire Next Generation of Creative Talent HONG KONG SAR - Media OutReach Newswire - 19 May 2026 - The Hong Kong University of Science and Technology (HKUST) h...

Estuary by Vicky Cheng Brings Indulgent and Nourishing French Gastronomy to Galaxy Macau

A Pristine New Expression of Chef Vicky Cheng’s Culinary Excellence Arrives at the Award-Winning Luxury Resort MACAU SAR - Media OutReach Newswire - 19 May 2026 - Galaxy Macau upholds its status ...

Trump’s Beijing Welcome Banquet: Hisense Joins Top U.S. Tech Enterprises at Elite Table to Sustain Technological Leadership

BEIJING, CHINA - Media OutReach Newswire - 19 May 2026 - During Donald Trump's high-profile diplomatic visit to China, a state-level welcome banquet was hosted in Beijing, assembling global indust...

Aon Appoints Masahito Hirai as CEO for Japan

TOKYO, JAPAN - Media OutReach Newswire - 20 May 2026 - Aon plc (NYSE: AON), a leading global professional services firm, today announced the appointment of Masahito (Max) Hirai as CEO of J...

Six-Hands Set Inspired by Innovative Exotica Umami EX M Sauce Comes to Sagano & Flint

‘EX M Imperial Tastes of Umami & Kokumi’ highlights Kyoto-style flavours over 10 courses HONG KONG SAR - Media OutReach Newswire - 20 May 2026 - A culinary event like no other comes to Sagano...

Franklin Templeton and DigiFT Advance Institutional Tokenization Through Strategic BENJI Partnership

SINGAPORE - Media OutReach Newswire - 20 May 2026 - DigiFT, a regulated digital asset exchange for institutional-grade real-world assets, and Franklin Templeton, a global investment leader with US...

Phancy Reaches Strategic Partnership with Huanxi Media Pioneering the "AI + Entertainment" New Ecosystem

HONG KONG SAR - Media OutReach Newswire - 20 May 2026 - Phancy Group Co., Ltd. (Stock Code: 6682.HK), a leading Artificial General Intelligence (AGI) company, today announced that it has entered i...

MSIG Malaysia Teams Up With MyKasih To Support Underprivileged Students

KUALA LUMPUR, MALAYSIA - Media OutReach Newswire – 20 May 2026 - MSIG Insurance (Malaysia) Bhd ("MSIG Malaysia") has pledged RM100,800.00 to the MyKasih Foundation to support the 'Love My School' ...

Why self-service is reshaping fleet management for modern businesses

Fleet management today is constrained by fragmented systems and heavy administrative demands. A lot of the work still relies on booking vehicles and...

Fraud Prevention and security crucial as identity crime hits record highs in Australia

In a radically transformed risk landscape where the scale and speed of financial fraud have reached unprecedented levels, Australian businesses ar...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...