Business Daily Media

Times Advertising

.

DBIoD: Supporting Sustainable Diamond Industry Growth Through 130-Years Expertise

SHANGHAI, CHINA - Media OutReach - 20 April 2023 - With over 130 years of experience in the diamond industry, De Beers Institute of Diamonds (DBIoD hereafter) has recently been rebranded from the De Beers Group Industry Services (DBGIS).
As the world's leading laboratory that only grades natural and untreated diamonds, DBIoD offers professional and reliable services for grading and identifying raw natural diamonds, as well as cutting-edge diamond identification instrument sales and customized diamond education courses for industry professionals and consumers. Visit our official website to learn more.

Employee grading diamond with loupe and tweezers

Every natural diamond should be graded.

Unlike synthetic diamonds, natural diamonds are formed over billions of years and are both rare and unique. The beauty of natural diamonds goes beyond the traditional 4Cs (carat, cut, color, clarity) and is a complex interplay of various characteristics that make each diamond one-of-a-kind. Therefore, it is important to evaluate each raw natural diamond based on its unique characteristics.

DBIoD has international laboratories located in London (UK), Surat (India), and Antwerp (Belgium). From the moment a diamond is received from a customer, DBIoD utilizes advanced diamond testing instruments, an impartial grading process, and the rigorous 4Cs standard to accurately grade each diamond.

High-tech diamond testing instrument to exclude unnatural diamonds.

DBIoD employs sophisticated techniques for the identification of non-natural diamonds, utilizing three tests to ensure that simulants, synthetic diamonds, and treated diamonds are excluded.

In the field of identification science and technology, DiamondSure is first employed by DBIoD to measure the light absorption of diamonds, effectively excluding all simulants and most non-natural diamonds (primary identification). For the small number of diamonds that cannot be identified by DiamondSure, DiamondView is used for a secondary identification process, in which high-power ultraviolet light is used to scan diamonds and identify natural diamonds (second identification). If the second identification is unsuccessful in determining whether the diamond is natural or not, the diamond will be sent to professional physicists for further analysis (tertiary identification). The physicists will study the light absorption characteristics of the diamond using spectroscopy and advanced instruments to strive for accurate and reliable final identification results.

Different high-tech instruments available to ensure reliable testing results

DBIoD has developed a comprehensive and independent professional testing process that ensures consistency in laboratory testing standards and delivers accurate testing results. This approach not only protects the rights and interests of consumers, but also safeguards their confidence in the diamond industry.

The combination of instrument and manual determination of diamond grading.

Once a natural diamond has been tested for integrity, it undergoes a rigorous grading process at DBIoD. First, a unique De Beers laboratory automatic colour-grading instrument, known as The Falcon, assesses the diamond's color and fluorescence. Next, a grader assesses the diamond's color and cut. Finally, a senior analyst integrates the information from both the instrument and the grader to make the final assessment and issue a formal grading report.

DBIoD Diamond Grading Report (with Diamond Pilot)

Following the final grading, the diamond is inscribed with a code, its independent packaging is labeled by DBIoD, and can be sealed upon request. The diamond is then returned to the customer along with a complete grading report.

DBIoD relies on the exclusive grading technology and precise grading services of the De Beers Group, applying international 4Cs standards (carat weight, color, clarity, and cut) with a fair and transparent approach to grade every diamond. DBIoD is committed to providing high-quality consumer experiences for diamond retailers and consumers, ensuring they have confidence in their purchases.

Placing polished diamond in package

DBIoD offers customized diamond courses tailored to different levels of students.

In addition to its laboratory services, DBIoD offers customized diamond courses that are tailored to different learning levels of students who have multiple needs. These courses cover a range of topics related to natural diamond origin, identification, grading, and sales, and are designed to help professionals and enthusiasts alike deepen their knowledge and understanding of diamonds.

Some of the courses that DBIoD offers include Diamond Grading Course, Diamond Identification Course, Diamond Sales and Marketing Course, as well as Diamond Cutting and Polishing Course.

These courses can be conducted in person or online, and can be customized to fit the needs of the participants. DBIoD's experienced instructors ensure that each course is informative, engaging, and relevant to the diamond industry.

Find the most suitable course for you on the Education website.

Students taking onsite DBIoD Diamonds Grading Course

DBIoD is committed to earning and maintaining the trust of the diamond industry by using state-of-the-art technology and rigorous testing procedures to ensure that all diamonds identified as natural are, in fact, 100% natural. By focusing on natural diamonds grading, testing and education, DBIoD aim to establish our professional authority and inspire confidence among industry stakeholders.

Hashtag: #DeBeersGroup

The issuer is solely responsible for the content of this announcement.

About De Beers Group

Established in 1888, De Beers Group is the world's leading diamond company with expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world's largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of the De Beers Group strategy as it develops a portfolio of offers, including its jewellery houses, De Beers Jewellers and De Beers Forevermark, and other pioneering solutions, such as diamond sourcing and traceability initiatives GemFair and Tracr. De Beers Group is committed to ',' a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit .

News from Asia

Voicecomm Technology (02495.HK) Forms Strategic Partnership with IT Park from Tajikistan

Jointly Building an AI Ecosystem Embedded with "Computing Power + Talent + Scenario" in Central Asia HONG KONG SAR - Media OutReach Newswire - 15 May 2026 - Voicecomm Technology Co...

Customer Service Excellence Award 2025 Concluded Successfully MTR Crowned Grand Champion Among Over 100 Winners

HONG KONG SAR - Media OutReach Newswire - 15 May 2026 - The Hong Kong Association for Customer Service Excellence (HKACE) hosted the HKACE Customer Service Excellence Award Presentation Ceremony c...

Come to Beijing Chaoyang for an Adventurous Encounter with Trendy Toys and Intangible Cultural Heritage

BEIJING, CHINA - Media OutReach Newswire - 15 May 2026 - From May 15 to 24, 2026, Beijing Chaoyang Park will host a unique cultural event — the first China New Cultural and Creative Market & T...

Knowledge Exchange 2026 - Artistic Intelligence: Shaping Human Achievement

When AI Meets Artistic Intelligence — Cross-City, Cross-Disciplinary Creative Education in Action HONG KONG SAR - Media OutReach Newswire - 15 May 2026 - As artificial intelligence (AI) sweeps ac...

CoolThink@JC – The 10th Hong Kong Primary School Computational Thinking Competition Grand Final & Awards Presentation Ceremony

A Decade of Milestones | Live Hackathon Showdown | Comprehensively Promoting Computational Thinking Education HONG KONG SAR - Media OutReach Newswire - 18 May 2026 - Jointly organised by CoolThi...

Singapore’s Gardens by the Bay Unveils Two New Disney-Themed Experiences For Families

From stunning character topiaries at Floral Fantasy to nostalgic outdoor fun inspired by Winnie the Pooh and friends, a whole day of Disney fun awaits families at the Gardens SINGAPORE - Media Out...

SIWW2026 Water Expo opens visitor registration, showcasing global innovations for a resilient water future

Featuring close to 450 exhibitors, SIWW Water Expo connects global technology providers with ASEAN project owners and buyers to advance scalable solutions for water, energy and urban infrastructure...

Philanthropy Deployed as Risk Capital Holds Potential to Scale Early-Stage Innovations in Asia, New Report Finds

Asia's development challenges are outpacing conventional funding models, with early-stage, high-risk innovations chronically underfunded Philanthropy Asia Alliance and Centre for ...

Beyond the Hype: AI+ Power 2026 Explores How AI Drives Real Business Value

Tech Giants Microsoft, Adobe, BytePlus, HP, and iFLYTEK Headline the Event; Over 10,000 Professional Visits Expected to Bridge the "Deployment Gap" through High-Impact Exhibitions, Strategic Summit...

Siam Piwat Joins Forces with Bangkok Pride and National Partners to Launch "The Celebration: Right to Love 2026," Positioning Bangkok as a Global Pride Destination Ahead of Bangkok World Pride 2030

Creating a Global Pride Month Phenomenon Through Collaboration, Creativity, and Celebration Across Bangkok BANGKOK, THAILAND - Media OutReach Newswire - 18 May 2026 - Siam Piwat Group, a leading ...

Sectorial ATO Tax Debt Disclosures Rise, Overall Business Credit Demand Flattens and High-Risk SME 'Credit Shopping' hits 8-month peak

Q1 2026 Equifax Business Market Pulse shows low-risk borrowers consolidate demand enquiries while sub-prime entities accelerate shopping activity ...

SME support in Federal Budget falls short of easing business pressures

“The Federal Budget delivered several measures aimed at supporting small businesses, including making the instant asset write-off permanent, exten...

Bunji dog treats to hit Ritchies shelves

Cooee Native Superfoods’ Bunji range of dog kibble and treats is rolling out across Ritchies Supermarkets now, with stock already on shelves in se...

Pre-Budget Expectations

“Australian corporates and SMBs are under pressure. Competition from global players is intensifying, margins are under strain, and technology adop...

“Time is running out to get Payday ready,” Brighter Super urges

Superannuation fund Brighter Super is encouraging business owners to prepare now for Payday Super, ahead of the new laws taking effect from 1 July...

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...