If you own a business, you know what a pain advertising can be. You have to set aside a budget for it and decide how to spend that budget wisely so that you get the most bang for your buck. It can be stressful trying to decide what types of ads to use and where to put them. In this current digital era where most people are constantly staring at their phones or laptops, it may seem that internet ads are the only way to go. But people still read magazines, go on walks, drive their cars, ride busses, and fly on planes. Printed signage is often forgotten now, so using it will help your business stand out more than ever before.
Here are five types of signs you may consider investing in to help promote your business.
Window signs on your own shop window, or murals on the side of other buildings (with permission of course) can be beautiful, effective, and often inexpensive ways to promote your business. Consider hiring a local artist to do something really unique and eye-catching that people will stop to look at when they pass by.
Benches are another popular place to put printed signage to promote a business. You have probably seen one for rent before, or likely one promoting a real estate agent. They are seen by many people—not just those using the benches either, but also anyone walking or driving by.
A classic way to promote with printed signage, billboards are gigantic and hard to miss. Unfortunately, not every area has billboards, but if you do your business out of a place that does, you should consider using one to advertise. Commuters will pass your billboard when stuck in traffic every single day, during a time when they can’t be staring at their phones.
Bus stops, like benches, are another great public place to advertise with signage, especially photos and graphics. Millions of commuters still take the bus, and may have long waits while at the bus stop for the next bus to come. This entire time they will be zoning out and staring at your ad. Plus, bus riders aren’t the only ones who will see it. Anyone walking by will also notice your business’s sign.
You may be quick to write this one off because you think people only read things online these days, but this is not the case! Many people still subscribe to print magazines and get their news from printed newspapers. Because so many companies have switched primarily to online advertising, magazine and newspaper ads are more affordable than ever before, and will still be seen by plenty.
As you can see, there are many different types of signs you can use to grow your business, gain customers, and increase profits. Try one or all of them soon and start to see the benefits for yourself.