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What Are The Most Successful Types Of Blog Posts? How Can I Get More Engagement Through My Website?

Being able to blog consistently and create high-value content without boring your audience to death can be overwhelming at times – especially when trying to manage and run a successful business.

That said, as long as you do your keyword research right and get to know your audience properly, all you need to worry about is how to structure your content for the best results.

So, what are the most successful blog post types? And how can you get more engagement?

1. Everybody loves a “how-to”

Everybody loves a “how-to” blog, which is understandable given that 80% of all Google searches are informational.

As such, you can attract plenty of traffic and engagement through your website by providing your audience with highly targeted “how-to” content in your specialist area.

  • Do you have certain products with multiple uses / features? Show your customers how to get the most out of them! This will invariably boost engagement and increase your conversions!

  • Are you an agency specialising in SEO in the Gold Coast? Show your audience how they can work on their local SEO by themselves. This demonstrates your authority, builds trust by offering free value, and ultimately attracts more conversions when people realise there’s so much work involved!

2. Case studies

If you are struggling to think of what to write about, what could be better than to tell your prospects about your success stories? Particularly in B2B marketing where competition is high, rather than have customers “take your word for it”, you can offer evidence instead:

  • Showcase how much value you bring to your clients.

  • Highlight the way in which your products solve problems.

  • Establish authority and credibility with real-life customer success stories.

  • Provide ample social proof.

3. Listicles

Another highly valuable blog style is: listicles (e.g., “7 tips to make the most out of your coworking space”, “10 reasons why you’ll love XYZ” or “The 5 benefits of eating bacon!”)

The fact is, 36% of readers on the internet much prefer list-based content. This is largely because the content is presented in a numbered list and is thus much easier to consume. Plus, it looks nice and tidy with a polished round number.

4. New trends and predictions

A great way to establish your authority in your field is to share content with emerging trends and predictions. Particularly if you are an industry expert with extensive knowledge in your field, showing off your insights and helping your audience can prepare them to effectively “strike while the iron is hot” and put the information you provide into practice.

5. “The definitive guide”

Of course, what could be better than reading a blog post that has absolutely everything you could possibly need to know about a given subject?

Using the Gold Coast SEO agency example above, having an extensive blog post on their website which lists every single ‘best practice’ for achieving the greatest success with local SEO can bring exceptional value – both to their clients and to their own SEO.

  • Ultimate guides are handy for producing ‘evergreen’ content.

  • It can establish you as the #1 authority on a subject.

  • Encourage people to share your posts and link back to your website.

  • Show Google how relevant you are to certain high-value keywords and topics.

Conclusion: “Build it and they will come”

The best way to get more engagement through your blogs is to take your time and do all of the necessary research – and then craft exceptional content that speaks to your audience. What are their biggest pain points and how can you provide them with the ultimate solution?

Why not give the above 5 blog type examples a try and see what kind of engagement you get?


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