Chatbots don’t judge! Customers prefer robots over humans when it comes to those ’um, you know’ purchases
- Written by Jianna Jin, Assistant Professor of Marketing at Mendoza College of Business, University of Notre Dame
When it comes to inquiring about – ahem – certain products, shoppers prefer the inhuman touch.
That is what we found in a study of consumer habits when it comes to products that traditionally have come with a degree of embarrassment – think acne cream, diarrhea medication, adult sex toys or personal lubricant.
While brands may...
