Why universities are hiring more chief marketing officers – even as budgets shrink
- Written by Prachi Gala, Associate Professor of Marketing, Kennesaw State University
Faculty hiring freezes. Department budget cuts. Declining public trust. Across the United States, higher education is navigating one of its most challenging periods in decades.
Yet, quietly, something else is happening: More universities are adding chief marketing officers, or CMOs, to their top management teams.
From flagship universities to small...
