Misspelled names may give brands a Lyft – if the spelling isn’t too weird
- Written by Annika Abell, Assistant Professor of Marketing, University of Tennessee
Misspelled brand names can be catchy – but don't always connect with consumers. AP Photo/David ZalubowskiConsumers don’t mind when companies use misspelled words – think Lyft for “lift” or Froot Loops for “fruit loops” – as their brand names, as long as the alterations aren’t too extreme and...







