How Hershey’s chocolate survived an attack from Mars − and adopted a business strategy alien to its founder
- Written by John Haddad, Professor of American Studies, Penn State
Hershey's chocolates are made in Hershey, Pa., a town once considered an industrial utopia.
Gary Burke/Moment Collection via Getty ImagesWalk into any grocery store to stock up for Halloween and you will discover that, for chocolate treats, you have two basic choices:
Will it be Mars or Hershey?
I often buy both, but that is beside the point. The...
