ACN Business

Why people trust influencers more than brands – and what that means for the future of marketing

Written by Kelley Cours Anderson, Assistant Professor of Marketing, College of Charleston

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers are big business: The global market is expected to surpass US$32 billion by the end of 2025.

Rooted in celebrity culture but driven by digital platforms, the influencer economy represents a powerful force in both commerce...

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Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

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Why people trust influencers more than brands – and what that means for the future of marketing

Advantages of Cloud Accounting Software for Australian Businesses

What the ‘mother of all deals’ between India and the EU means for global trade

‘Bold’. ‘Elegant’. ‘Introverted’? How words describing wine get lost in translation

Australian inflation jumps, adding to chances of an RBA interest rate hike

A new company tax mix has been proposed. We need to be careful how we assess it

Back to school: what are the money lessons to teach your kids at every age?

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

6 Ways to Make Your eCommerce Site More Successful in 2022

When Do You Need to Hire a Commercial Litigation Lawyer?

Surprise Someone You Love with the Perfect Flower Delivery

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

Online Christmas shoppers fund climate and biodiversity projects via HealthPost's Click Sphere for Good initiative

US landmark settlement protects SMEs, highlighting flaws in the RBA's proposed blanket card surcharging ban for Australia

Thryv Australia named Employer of Choice for third consecutive year at Australian Business Awards

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