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Why Google, Bing and other search engines' embrace of generative AI threatens $68 billion SEO industry

  • Written by Ravi Sen, Associate Professor of Information and Operations Management, Texas A&M University
Why Google, Bing and other search engines' embrace of generative AI threatens $68 billion SEO industrySearch engines are expected to increasingly incorporate generative AI. ArtemisDiana/iStock via Getty Images Plus

Google, Microsoft and others boast that generative artificial intelligence tools like ChatGPT will make searching the internetbetter than ever for users. For example, rather than having to wade through a sea of URLs, users will be able...

Beyond the Banks: Why Agility and Tech Integration Are Defining the Future of Lending in Australia

In Australia’s evolving credit landscape, non-bank lenders are no longer merely filling gaps left by traditional institutions; they are actively r...

Carma appoints Owen Wilson as Chair of the Board

Carma’s next phase of growth to be guided by REA Group’s outgoing CEO who oversaw realestate.com.au rise to be Australia's #1 place for property ...

Digital Upgrade to Boost Efficiency Across Tasmanian Ports

TasPorts is undertaking a multimillion-dollar digital transformation that will improve efficiency, and enable smarter, more sustainable operations a...

Simplifying ecommerce integrations: How to streamline your setup without the stress

In today’s fast-moving retail world, having an ecommerce presence isn’t optional. Platforms like Shopify, WooCommerce, and Squarespace have lowered...

Shop Small Returns to Back the Small Businesses Supporting Local Communities

The annual Shop Small movement by American Express is returning for its 13th year in Australia to galvanise support for the country’s vibrant smal...

Introducing Commerce, the New Parent Brand of BigCommerce, Feedonomics and Makeswift, Powering an AI-Driven Future

Commerce’s open, intelligent ecosystem connects the tools and systems that drive growth and empower businesses to unlock data potential and deliver ...

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