ACN Business

2020 the year marketers re-invest in their brands

Written by ACN Newswire - Press Releases

LONDON, Jan 13, 2020 - (ACN Newswire) - Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.

A pivot back to brand is the main theme highlighted in the Economy chapter of WARC's Marketer's Toolkit 2020, an annual report that...

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