2020 the year marketers re-invest in their brands

Written by ACN Newswire - Press Releases

LONDON, Jan 13, 2020 - (ACN Newswire) - Marketers are re-assessing their spending plans for 2020 with a renewed focus on brand-building with long-term impact over performance marketing with short-term payoffs.

A pivot back to brand is the main theme highlighted in the Economy chapter of WARC's Marketer's Toolkit 2020, an annual report that

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2020 the year marketers re-invest in their brands

Is the capital gains tax discount an act of intergenerational ‘bastardry’?

Australia was once a world leader in innovation. A new report shows the system is now ‘broken’

Yes, what you think about inflation can influence what the RBA does next

Why millions of JB Hi-Fi customers are getting these texts and emails about a court case

RBA narrowly votes to lift interest rates. The Middle East war may determine if there’s more to come

The Iran crisis is hitting KiwiSaver balances – but market volatility can work for you too

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Australian SMBs’ interested in AI but greater education, support needed - Zoho research

Obtaining Trademark Protection Overseas

AHRI finds ageism is keeping older people out of the workplace

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Global Thryv voices bring a sharper lens to International Women’s Day

AI curiosity fuels new wave of employee-led innovation in Australia

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