Online display formats worth more to US advertisers than TV for the first time, as ad money chases next generation viewers

Written by ACN Newswire - Press Releases

United States, Nov 14, 2019 - (ACN Newswire) - WARC, the international marketing intelligence service, has found that US advertisers are spending more on online display formats - chiefly social media and online video - than television for the first time this year, as brands chase next generation viewers who are primarily consuming digital media

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