In an exciting announcement, full-service creative communications agency iD Collective has welcomed Australian heritage confectionary company, Wizz Fizz, to its expansive food & beverage portfolio.

Wizz Fizz, a cherished sherbet brand under the Fyna Foods confectionary umbrella, is part of a cherished family-owned Australian company with a rich heritage in the sweets industry, spanning over 75 years.

Leveraging iD's expertise in advertising, digital, influencer and social media, Wizz Fizz aims to forge stronger emotional connections with their audience, elevate brand recognition and resonance, and bolster their authority and visibility in the market.

Alex Pavone, Head of Digital and Creative Services, shared her excitement about the recent partnership, stating, “We’re delighted to welcome Wizz Fizz to our growing roster of food and beverage partners. It’s a privilege to team up with such an iconic Australian brand and utilise our creative and digital proficiency to reinvigorate Wizz Fizz’s presence in the Australian confectionary market.”

iD Collective is a full-service, results-driven, and solution-focused creative communications agency.