F45 Training Appoints New APAC GM - Adrian Furminger
Leading global fitness franchise, F45 Training Group proudly announces the appointment of Adrian Furminger as their new General Manager for the Asia-Pacific (APAC) region. Adrian will spearhead the strategic growth and development of F45 Training across one of the company’s most dynamic markets.
Adrian has over 12 years’ experience in the health and fitness industry. During his time at Snap Fitness Australia/New Zealand, Adrian made a significant impact on the company's growth. Over his tenure, the network expanded from 140 to 302 clubs, reflecting his strong leadership and strategic vision. As Chief Operating Officer, Adrian oversaw substantial revenue growth and enhanced franchise support. His ability to drive growth and innovation, coupled with his knack for identifying key strategies for franchise sales and member acquisition, positions him well to expand F45 Training Group's member and franchisee base in the APAC market.
The appointment of Adrian Furminger as General Manager reflects F45 Training Group’s commitment to innovation and improved service offerings for the APAC market, and demonstrates their commitment to pioneering exercise and training offerings in local regions for members and franchisee’s alike.
In his new role, Adrian will be responsible for overseeing all aspects of F45 Training Group’s operations in the APAC region, including franchise development, member engagement, and regional marketing initiatives. He will also work closely with franchise partners to ensure the delivery of F45’s high-quality, community-focused fitness experiences.
Current F45 Training Group CEO, Tom Dowd proudly welcomes Adrian to the company. “We are thrilled to welcome Adrian to the F45 Training family. His deep understanding of the fitness industry and proven track record of driving growth will be instrumental in accelerating our performance across the APAC region. We are confident that under his leadership, F45 Training will continue to strengthen its position as the premier fitness brand in this market.”
General Manager Adrian Furminger brings a wealth of experience from his previous roles within the fitness industry, “It's an exciting time to be joining F45. The brand is committed to continually providing exceptional experiences for its members and is constantly at the forefront of innovation. The brand has done an exceptional job in pioneering modern workouts in the Australian market, and it’s my goal to pair the in-depth knowledge of the team with my experience in the fitness industry to continue to drive the success of the business. growth.”
Adrian holds a Master of Business Administration from the University of Queensland and in addition to his professional roles, is involved in leadership positions within the industry. He serves as a Board Director and QLD/NT Chapter President for the Franchise Council of Australia, and was recently recognised as one of Australia’s Top 30 Franchise Executives in 2023. These directorships reflect his dedication to advancing the fitness industry and supporting franchisee success.
F45 Training (“F45'' or the “Company”) is a leading boutique fitness franchise platform operating the F45, and FS8 programs. F45 is a high-intensity interval training (HIIT) workout that utilises proprietary technology, including a proven fitness platform that leverages a rich content database of thousands of unique functional training movements that offers members a new workout experience each day. FS8 is a progressive new fitness concept that remixes the best elements of pilates, tone and yoga. Vive Active is an innovative, high energy fitness concept that focuses on athletic reformer pilates. F45 is committed to supporting our expanding global franchise network in the high growth boutique fitness category.
To learn more about F45 Training, visit F45Training.com or follow F45 Training on Facebook or Instagram.
