Business Daily Media

Business Marketing

.

Icon Agency hires new Creative Director as agency continues rapid growth

  • Written by Ian Cormick

Andrew North joins the Icon Agency team, bringing three decades of senior creative experience to further bolster the agency’s integrated offering.

Icon Agency welcomes Andrew North - more commonly known as Northy - as Creative Director, bringing a wealth of experience from some of the biggest names in advertising.

 

Adding to Icon’s senior creative credentials and ever-expanding team, Northy has previously worked as Associate Creative Director at McCann, was a senior creative at agencies like M&C Saatchi and Clemenger BBDO, and has more recently worked as a freelancer, throughout his long career.

 

Northy said working with Icon as a freelancer opened his eyes to the values behind the agency and the opportunities to contribute to exciting, purpose-driven projects.

 

“Icon’s work speaks for itself. I’m excited to become a permanent part of the team and join such a forward-thinking group.

 

“Having had the opportunity to well and truly get to know the people within the agency and what their strengths are, I’m able to hit the ground running as Creative Director,” he said.

 

Northy brings an abundance of experience having been involved with some of Australia’s biggest brands such as Qantas, ANZ, Target, Vodafone, Nissan, Mercedes Benz, as well as a keen passion for integrated campaigns.

 

Icon’s Managing Director, Joanne Painter, said Northy’s appointment will take the agency’s already-strong integrated capabilities to the next level.


“We are incredibly excited to have Andrew North on board as Icon’s new Creative Director, and he was welcomed with open arms from every department.”

 

“At Icon, we pride ourselves on delivering intrinsically integrated campaigns, drawing on our expertise in digital, design, PR and reputation management. Northy is an expert in understanding how to translate creative concepts across these mediums - and still always resonate with the audience”, Joanne said.

 

“Plus his friendly and energetic character makes him a pleasure to work with, for colleagues and clients alike.”

 

The senior hire comes off the back of rapid growth for the agency over the last year, including more than 20 new clients and a 20% increase in staff since the beginning of 2020.

 

Throughout this period, Icon has maintained its focus on building a truly integrated national agency and providing creative and innovative projects that have positive impact.

Popular

Looming compensation danger faces business as people continue to work from home

A human resources consultancy is warning that, with a massive increase in the number of employees working from home, business owners may become liable for thousands of dollars in compensation claims around physical and menta...

Non-bank lenders can fill the void for borrowers amid rising interest rates

Just shy of a year on from launch, and with over $500m in applications processed, non-bank lender Bridgit is expecting mortgaged homeowners to look away from the big banks to help ease the pain of rate rises. Bridgit, which l...

Aumake active users surpass 20,000

Aumake Limited (ASX: AUK, Aumake, or the Company), operator of an online platform  that connects Asian influencers with high-quality and authentic Australian brands, is pleased to provide a  trading update on active users an...