In a world where technology dominates everything, entrepreneurs sometimes think going digital is the end-all. They develop strategies to increase their online viability via SEO and social media presence but fail to realize another crucial route to creating more brand awareness. Small businesses can learn from multi-million dollar corporations that they did not start by having a widespread online presence automatically. These businesses started by trying various offline marketing techniques. Obviously, things changed when the internet and search engine happened.
Offline marketing is all about marketing your products or brand so that prospects can feel, touch, and experience the strategy physically. These experiences can vary from giving out business cards to flyers and brochures to television adverts. Having an online presence is extremely beneficial for any business, but having one in the real world helps companies build more personal relationships and trust. Having positive word-of-mouth is crucial, both online and offline. The difference is that the latter can have a more long-lasting impact on the minds of people who interact with your business.
Today, we will share with you some offline marketing techniques that will always be evergreen.
Utilize branded promotional items
Branded promotional items such as apparel, padfolios and office supplies with your name printed on them are perfect to market your business offline. Including a logo or a URL on them will make these items more attractive to customers while also giving your business some face value in the real world.
Think of products you would use daily to know which ones you should give away to potential prospects and existing clientele. Items such as USB devices, coffee mugs, pens, key rings, or water bottles are popular branded promotional items that businesses hand out as gifts or giveaways. These are also an excellent way to reinforce internal branding within the company. Very affordable and highly effective marketing tools, we think.
Stickers, banners, and posters
Banners and posters will allow you to market your business in front of an audience present in your area. Take things to the next level by adding a QR code to every banner print. This will help you create more offline engagement. A quick scan of the QR code can redirect them to your business website or give a redeemable gift voucher. Adding a touch of technology will be an excellent way to dazzle your offline marketing techniques and create exciting experiences.
Furthermore, using branded stickers is a cost-effective and fun way to increase brand recall. If you drive a car or a motorcycle, slap a sticker on and market your business wherever you go.
Sponsor local events
If you think that sponsoring events is too old school, you're wrong! This traditional marketing technique is still pretty lit! Sponsoring an event that aligns with your niche can enhance your market presence by leaps and bounds. People attending the event will most likely be people who you're targeting. Plus, people like to keep things such as pictures and tickets as mementos. Sponsoring charity events will significantly enhance your brand's public image. Caring about the community will go a long way in creating the trust and commitment to the social well-being your brand requires to bring in new customers. Remember, it is always about empathy.
Utilize word of mouth campaigns
Dinner table conversations are an underrated marketing tool. Why? Because it is literally free publicity! Who knows, your family or friends might encounter a situation in the future, leading to a recommendation or referral.
However, for your business to run a successful word of mouth campaign, you will have to prioritize customer service above everything else. You don't want your customers to become repeat customers. You want them to become fans so that they give positive reviews and recommendations. When you take out the time to convert prospects into loyal customers, your fans will be the driving force behind your word of mouth campaign.
Create business cards
Business cards are a must-have for every business owner out there. However, you shouldn't limit their use to only handing them out whenever you meet a new prospect. For a business card to be effective, you would want to leave them everywhere and anywhere you can. And no, we don't mean that literally! For example, if you go for your morning coffee at the local coffee shop, leave your business card there. Or, if you go for a haircut, do the same as well. If there is a public noticeboard outside your business area, do not forget to pin one business card on it as well. The more you distribute these business cards in meaningful and relevant places, the more exposure your business will get. This will also help you be more accessible offline.
Attend networking events
Events hosted by businesses that target the same market as yours provide you a platform to meet new people and network with them. When you regularly attend these local events, you will become a voice that people will listen to when you talk. You can then use your new-found reputation to share ideas with other business professionals, which will increase brand awareness.
Furthermore, becoming an event presenter puts you at the forefront of promoting your business to the masses. If there is an upcoming event in your community, do not hesitate to volunteer for it, and create a lasting impression of yourself and your brand. Besides, this is also an excellent opportunity to share more business cards, if you know what we mean!
Nowadays, both the online and offline world complement each other in various aspects of marketing. However, while online marketing requires commitment and allocation of specific resources, offline marketing is easy, simple, and highly effective in creating more personal experiences. So, do not forget to add a URL on every print material you give away, be it business cards or flyers. And ensure that your offline marketing campaigns carry the same effect as your online ones. It will allow customers to recognize you without any hassle.