E-Commerce is having a moment. It's projected to be a $4.9 trillion industry by the end of 2021. Those predictions were made before Coronavirus came and turned everything on its head, so if anything, they’re a tad conservative.
The truth is that online retail is going to play an enormous role in the New Normal, as we acclimatise to life after COVID-19 and adjust to living in a globalized society. This gives E-Commerce stores a rare opportunity to really break through and establish themselves. This requires understanding the latest marketing trends in order to promote and build your business effectively.
Marketing Trends For E-Commerce Stores
The first thing you need to understand when it comes to marketing E-commerce stores is that marketing is not uniform. Marketing for an indie cosmetics brand is going to look a lot different than promoting a new accounting software, for instance.
These E-Commerce marketing trends are intended to give you an idea of the lay of the land and some best practices for marketing an E-commerce website.
Understand Google Ads
Getting to the top of the search engine results pages (SERPs) is the name of the game when it comes to building and boosting an online brand. Search engines are how a lot of your potential customers and audience are going to find you, especially before they know you exist.
Yes, you can attempt to ascend the SERPs for specific terms using organic SEO (and you should), but that can be a time-consuming process. Depending on what keyword you're trying to rank for, promotions and PPC ad campaigns are the only way you're guaranteed to end up on Google's frontpage. You also have the ability to look into SEO agencies that can conduct keyword research and optimization for your website. Take a look at a webpage such as https://victoriousseo.com/markets/local-services/ and others to research the various services available on offer.
Optimize For Voice Search
Hands-free technology is quickly becoming part of our day-to-day lives. Things like virtual assistants are making voice search even more ubiquitous. At this point, you need to at least consider voice search as part of your E-commerce marketing strategy.
This means including natural, plain-spoken language in your E-commerce and marketing content. Spend some time thinking about how people actually talk and think of ways you can integrate those phrases into your content to attract that audience.
Work With Influencers
Influencer marketing has been trending for several years now and it doesn't show any signs of slowing. For professional advice and service contact a digital marketing agency in New Zealand. As long as people recommend outstanding products to one another, influencer marketing will always have a place in the marketing landscape.
It also requires working with the right influencer, however. Working with any random person off of social media is like shouting into the void. In my work with Hunter Talent, we’ve had to become extremely selective about the influencers that we work with. Big brands only want to work with authentic people who have genuine followers and a real interest in the products that they promote.
And that’s how you should approach it too. Rather than getting a few small wins with a not-so-great influencer, think about approaching one that has a genuine interest in your type of product or service.
It's an exciting but nerve-racking time to be in business and there are huge opportunities for those who know what they're doing and who market their business in the right way. So my last tip is that if you have any doubts about what you are doing, then ask for help from a pro. It could be the most valuable conversation you’ll ever have.
Adam Jacobs is the incredibly busy Managing Director of Bubblegum Casting, and Hunter Talent He works with some of Australia’s biggest brands, media properties and agencies to secure talented children to work in Television, Film and Modelling roles. They’ve recently launched an office in LA too.