Business Daily Media
WORKSPACE

.

SME Business News

Designing an app for your business that will add value

  • Written by News Company


It is no secret that in the smartphone age, taking a mobile-friendly approach to your digital marketing and customer communication is absolutely vital for any business. Many assume that this involves having a mobile-friendly site, perhaps using technology
such as AMP, and making sure they are on Google’s mobile index.


These are, without doubt, important considerations. However, they miss the elephant in the room. Smartphone users do not spend hour after hour surfing the internet using web browsers. In fact, 87 percent of their time is spent using apps. Whether you are operating an online shop, a service business or even a gaming site like https://www.winningroom.com/en, you will almost certainly have contemplated developing a mobile app to better engage with customers. But where do you start?


Don’t try to do it alone


Even if you have an in-house team of IT professionals, it is highly unlikely that they will have sufficient expertise to deal with every stage of app development. Appointing an outside professional is a must, and it doesn’t have to be as expensive as you might think. There are plenty of freelance developers who work on a fixed “per project” rate. Just be sure to take a good look at their portfolio, and satisfy yourself that they have the necessary experience in your market niche.


Solve a problem


Some businesses go into app development with an almost obsessive single-mindedness. They feel they must have an app, without really thinking about what it is going to achieve from the customer’s perspective. All this results in is a whole heap of costs to develop an app that is nothing more than a vanity project and will be downloaded by few and then actually used by even fewer. Identify the key properties and attributes of your app right at the outset, and communicate to the developers how it will make the customer experience better, quicker or cheaper. That way, everyone is on the same page from the start.


A team effort


Team input is valuable in any project, but it is absolutely essential for app development. Blending your business knowledge with the developer’s technical expertise is a great start, but don’t stop at that. Involve other members of your team, and in particular, those who are in customer-facing roles. They will have a far better handle on the types of functionality that will really add value.


Don’t get carried away


The only risk of getting input from too many people is that you can end up creating a monster. Sense test each idea, and only include those features that you are absolutely certain customers will really want. The aim at this stage should be to create something that is sleek, simple and uncluttered for beta testing. By all means keep those other suggestions in your back pocket, as you might well decide to add some of them in a later update once the app is up and running and customers have had a chance to try it out.

Business Daily Media Business Development

Top Things To Do in Batemans Bay

Batemans Bay is a beautiful coastal town that has something for everyone. From the secluded beaches to the bustling markets, there are plenty of things to do in Batemans Bay! In this art...

NewsServices.com - avatar NewsServices.com

A Guide to Starting A Quality Day Care Business

Welcome to being an entrepreneur! Starting a successful daycare can be both stressful and rewarding. When thinking of starting a daycare, a lot of planning and research must be done to m...

Patrick Watt - avatar Patrick Watt

Flight Centre Travel Group Announces Stellar Illuminate Speaker Line-up

Registrations are now open for Illuminate 2021, with keynote speakers Alan Joyce and Jayne Hrdlicka being joined by Westpac’s Bill Evans.   FLIGHT CENTRE Travel Group (FCTG) has opene...

Business Daily Media - avatar Business Daily Media

3 Ways To Manage A Job Where There’s More Work Than You Can Handle

While having a job that you love is one of the greatest blessings in your life, having a job that you love but can’t seem to keep up with can cause you a lot of stress. And if you’re...

NewsServices.com - avatar NewsServices.com

Writers Wanted



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion