Business Daily Media

SME Business News

How Sportsfinda Founder Ahmad Elhawli is helping Australian sporting and fitness start-ups

  • Written by Media Release Service


Australian sporting and fitness SMEs are receiving increased digital exposure thanks to e-commerce marketplace Sportsfinda. Founder and sports fanatic Ahmad Elhawli started the online site in March 2018 with the vision to level the playing field for grassroots companies, helping them gain traction to grow past the start-up phase.

 

Unlike many large-scale online marketplaces, Sportsfinda.com.au has found its niche by aggregating Australian sporting and fitness products only, primarily through small businesses who don’t yet have the financial backing to do a lot of marketing themselves.

 

More than 30 Australian brands have already signed up and Sportsfinda.com.au now offers a wide range of products across sports gear, supplements, equipment and activewear.

 

Encouraging the entrepreneurial spirit

 

Elhawli learnt at an early age what it takes to make a business successful. He dedicated his time to mastering digital marketing, with a formal education from Swinburne University and further Honours from RMIT, where he achieved a master’s degree in Marketing.

 

Boasting over a decade’s worth of in-house experience, Elhawli initially launched Business Wilderness, a podcast service that gives entrepreneurs an insight into the different stages of running their own organisation – the good, the bad and the ugly.

 

Armed with the theoretical experience and significant digital marketing expertise, Elhawli was once again ready to hit the ground running with his own organisation – leading to his brainchild Sportsfinda.com.au.

 

Sportsfinda putting Australia on the e-commerce map

 

Sportsfinda.com.au curates products from Australian businesses, who are trying to increase sales in a short period of time.

 

“From personal experience, I know how hard it can be to get your products into large retailers. Sportsfinda.com.au helps business owners cut out the middle-man and head straight to the consumer, reaching their target audience in a cost-effective manner.”

 

Vendors can sign up to the site for free with a quick approval process. Sportsfinda.com.au also provides a back-end sales tools and support team should individuals encounter any issues.

 

“We’re here to help our clients reach a larger audience and reduce costs which would’ve otherwise been spent on marketing or supplier retailer costs,” he said. “We’ve simplified the upload process, making it as seamless as possible, taking the pain out of direct sales and allowing business owners to better spend their time and money elsewhere.”

 

Sportsfinda.com.au monitors and analyses customer trends to help identify opportunities for clients.

 

Since its launch, Sportsfinda.com.au has received over 5,000 monthly unique visitors to the site, averaging thousands of sales monthly. The company takes a modest 9.5% commission off each sale.

 

While the figures are impressive, Elhawli maintains that it isn’t just about the sales.

“Although it’s great to watch Sportsfinda.com.au grow financially, our vision is to help local businesses grow,” he said.

 

Elhawli has high expectations for Sportsfinda.com.au, with a target of 500 Australian-owned businesses selling their products on the site in the next three years.

Business Daily Media Business Development

AWA’s travel survey reveals Australians are ready to start exploring again

Travellers remain optimistic with many still planning holidays for 2020   Anne Wild & Associates (AWA), a leading travel and lifestyle communications agency celebrating 22 years...

Media Release - avatar Media Release

Constant product innovation is critical to finding market fit

The significant impact the COVID-19 pandemic has had on businesses worldwide is undeniable. Businesses in every industry have been forced to reinvent the way they operate, communicate ...

Jack Zhang, co-founder and CEO of Airwallex - avatar Jack Zhang, co-founder and CEO of Airwallex

Tips to Keep Your Business Competitive in Today’s Digital Age

Sydney is known to be a startup hub because of the attractive opportunities for business-minded people and the perks of living in the city. Innovation, in particular, is a massive aspect o...

Emily Stuart - avatar Emily Stuart

Pay for Convenience: The Perks of Using a Business Registration Service

If you are looking to register your company so you can finally be a legitimate business, with all the right licences and paperwork, then you will benefit from using a Business Registration...

Emily Stuart - avatar Emily Stuart

Digital Agency



News Company Media Core

Content & Technology Connecting Global Audiences

More Information - Less Opinion