Business Daily Media

Men's Weekly

.

Active International acquires Paykel

  • Written by Amanda Gormley


 Active International, Australia’s largest independent corporate trade and financial solution business, today announces the acquisition of Paykel – itself, a leading independent media agency operating in Sydney and Melbourne.

Founded by Tony Paykel in 1999, the agency has earned a reputation over the past two decades of outstanding client service and delivering on its philosophy of ‘always doing the right thing’ by its clients.

The acquisition by Active International will see the agency join a global network of more than 500 staff operating across 14 countries.

Headquartered in the US, Active International was the first company to deliver corporate trading services in Australia, setting up its local operations in 1994.

On the acquisition, Active International Group Managing Director Cameron Swan said, “The acquisition of Paykel is an exciting next step towards building out our capabilities, product and services even further. Paykel has an excellent track record for delivering positive client outcomes, a strong client focus and quality of service making them a very desirable media agency to have as part of our business. Together we will build an even greater client-first culture to our strategic thinking and accelerate our growth.” Whilst initially it will be business as usual for both organisations - which will continue operating as separate entities - we look forward to working with the Paykel team to continue our growth and development as a broad communications business in the years to come.”

Paykel Founder and Managing Director Tony Paykel said: “We’ll continue to deliver the same quality service that has seen us enjoy 20 years of success, but now with the added support of an independent network with global knowledge and resources. We have always sought opportunities to accelerate our innovation, and with the backing of Active International, we’re in an even stronger position to continue delivering on this vision.”

Mr Paykel will continue to lead his team as Managing Director, with Cameron Swan taking on the group leadership role of Group Managing Director.

Minns Labor Government shutting down the Business Connect program

The NSW Opposition is concerned that the Labor government will shut down a support program that has assisted New South Wales businesses. In a media ...

Samsara Eco appoints Dr. Lars Kissau as General Manager for Asia

Australian biotech innovator Samsara Eco has announced the appointment of Dr Lars Kissau as its first General Manager of Asia. Based in Singapore...

From the first bounce to the final siren - small business lessons from the AFL Grand Final

The AFL Grand Final is one of the most anticipated days on the sporting calendar. This Saturday, the Geelong Cats and Brisbane Lions will battle i...

Australia’s top finance leaders recognised as CFO role expands

Amid surging regulatory demands and rapidly evolving industry, Australia’s most influential Chief Financial Officers will be honoured at the inaug...

Why outdated security leaves small businesses exposed to crime

Small and medium businesses in Australia are under increasing pressure to address security gaps that criminals readily exploit. An unlocked door, an...

Why it’s time telcos rethink location and put customer experience first

Maurice Zicman, Vice President - CX Strategy at TP in Australia unpacks why the telco industry must rethink old assumptions and focus on digital-f...