Business Daily Media

Hunting For George pop-up store at Highpoint Shopping Centre

  • Written by Alannah Waterman


HUNTING FOR GEORGE LAUNCH FIRST RETAIL EXPERIENCE STORE AT HIGHPOINT SHOPPING CENTRE

Popular online retailer, Hunting For George has partnered with Highpoint Shopping Centre to launch an experience store in the centre’s premium fashion section this spring/summer season. In an exciting coup for Australia’s fourth largest shopping precinct, the four-month activation will launch in October of this year, until January 2018.

Highpoint approached the Australian homewares brand and is thrilled to work with such a successful independent retailer, giving them the opportunity to create a bricks-and-mortar version within the centre.

Highpoint Shopping Centre Manager, Ryan Ling said 'We are thrilled Hunting for George has chosen Highpoint as its first experience store, which will bring an exciting homewares offer to Melbourne's West that cannot be found elsewhere."

Hunting for George is more than just a retail destination – they are storytellers with a loyal following, and the experience store, designed by Melbourne-based Therefore Studio will reflect this.  The space will retain the boutique, niche, designer positioning within Highpoint and feature a series of colourful and textural backdrops that allows the styling team to create varying scenes within the retail experience, think a bedroom, a lounge room or patio with a range of pot plants, immersing customers in the Hunting for George palette and product.   

The space will also include a small design studio, and having part of the team on-site creates a great opportunity for the customers to interact with them directly.   

“We are excited to test our concept in a high-foot-traffic shopping destination as so far; we’ve crafted our audience solely through online channels. It’s a long time coming, as the original concept of Hunting for George was to be a retail store, but it wasn’t possible when we launched. So, we are excited to delve into bricks-and-mortar,” says Hunting for George co-founder, Lucy Glade-Wright.

Hunting for George has always strived to alter people’s perception of shopping in-store, and over the four-month period, it will hold innovative and creative workshops with their brand partners and friends. Workshops will come in several forms from table setting, to wreath making, to book launches.

“We love engaging with our customers. As an online retailer we don’t have that face-to-face contact so we thrive on the opportunity to cut through and talk to our audience and hear what they have to say in exciting new ways. These workshops are just another way to showcase what we’re about,” says Hunting for George co-founder Jo Harris.

The success of Hunting for George has stemmed from its service and the value-add it brings to its customers and there is no doubt that this exciting new partnership with Highpoint will create yet another engaging way for loyal and new followers to experience the brand – this time, in-person.

Hunting for George Fast Facts:

Hunting for George is an online destination that sells aspirational designer homewares and gifts, founded in 2010 by sisters Jo Harris and Lucy Glade-Wright.

With traditional retail in the industry falling behind on trends and customer experience, Lucy and Jo were compelled to bring personality to Australian homewares and attract a younger, design-savvy audience.

Winner Best Small Independent Online Retailer, Online Retail Industry Awards 2017

Telstra Victorian Small Business Award Finalist 2017

Top 50 People in E-Commerce 2017 (Lucy Glade-Wright and Jo Harris)

‘One to Watch” in the 2017 Power Retail E-Commerce Leaders’ Playbook

Business Today

3 in 4 fundraisers have experienced sexual harassment on the job – often because of inappropriate behavior from donors

Sexual harassment is a common workplace hazard for nonprofit fundraisers.fizkes/iStock/Getty Images PlusWhile the #MeToo movement that raised public awareness of sexual harassment is making fewer headlines than it did in 2017 and ...

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Report that addresses its commitment and prog...

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million international trips were taken by Austral...

Foreign companies exiting Russia echo the pressure campaign against South Africa's racist apartheid system

McDonald's is leaving Russia after three decades of operating there.Sefa Karacan/Anadolu Agency via Getty ImagesMcDonald’s provided many Russians with their first taste of capitalism three decades ago. Now, the global fast-f...

Jennifer Westacott's interview with Ross Greenwood

Ross Greenwood, host, Business Now: Joining us is the chief executive of the Business Council of Australia, Jennifer Westacott. Jennifer, many thanks for your time as always. Quite clearly the government is setting out its age...

Business success as Aussie kids skateboard brand, Ookkie, launches in UK and Europe

Australia’s leading kids skateboard company, Ookkie, has set the wheels in motion for global business success, expanding into two new overseas markets thanks to growing demand for its products from ‘skateboard loving paren...

Business Daily Media Business Development

Rishi Sunak's £15 billion cost-of-living package and windfall tax: four experts respond

Rishi Sunak, the UK chancellor of the exchequer, has unveiled a £15 billion package of measures to help households with the cost of living, after energy watchdog Ofgem announced it wou...

Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University - avatar Jonquil Lowe, Senior Lecturer in Economics and Personal Finance, The Open University

the economic tactics that drive Liverpool and Real Madrid

Liverpool against Real Madrid in the Champions League final is a fixture for football fans to savour – two giants battling it out for one of the most prized trophies in the game. And r...

Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon - avatar Simon Chadwick, Global Professor of Sport | Director of Eurasian Sport, EM Lyon

Cathay Pacific 2021 Sustainability Report

New commitments in carbon neutrality and diversity, and supporting the Hong Kong community during the pandemicThe Cathay Pacific Group has released its annual Sustainable Development Repor...

Business Daily Media - avatar Business Daily Media

Cozycozy, is tackling consumer manipulation in the travel industry

With its user-centric algorithm, Cozycozy fights against the Online Travel Agencies' rampant manipulation of consumers’ choices. In 2019, 112.3 million domestic trips and 11.3 Million i...

Business Daily Media - avatar Business Daily Media

How to talk to your employer about trauma

Chanintorn.v / ShutterstockThe impact of trauma and post-traumatic stress disorder (PTSD) is a hidden chronic mental health issue in the workplace. A 2016 survey of UK adults found that one ...

Stefanos Nachmias, Principal Lecturer and Deputy Head of HRM Department, Nottingham Trent University - avatar Stefanos Nachmias, Principal Lecturer and Deputy Head of HRM Department, Nottingham Trent University

Jennifer Westacott's interview with Ross Greenwood

Ross Greenwood, host, Business Now: Joining us is the chief executive of the Business Council of Australia, Jennifer Westacott. Jennifer, many thanks for your time as always. Quite clear...

Ross Greenwood - avatar Ross Greenwood



NewsServices.com

Content & Technology Connecting Global Audiences

More Information - Less Opinion