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Bumper Stickers: why your company vehicle branding is more important than ever

  • Written by NewsServices.com

If you want to use a promotional item that reaches every corner of the city, bumper stickers are the best option for you. Bumper stickers are adhesive labels with a message printed on them. They are stuck onto automobiles so that the message goes wherever the vehicle goes, spreading the message to a giant customer base.

Though bumper stickers are deemed as a marketing tool used before social media, they are still very effective. Businesses still opt for bumper stickers while running their marketing campaigns. That’s mostly because it does not cost much to have bumper stickers printed and their reach is massive. Therefore, it is still widely used by businesses, specifically small businesses to increase their brand visibility.

Bumper stickers can go a long way to increase brand awareness. Though vehicle branding is often brushed off in promotional campaigns, the marketing opportunity it provides to your business is massive. Vehicle graphics provide countless advantages to your business as it is very economical and highly effective. They can instantly capture the attention of people particularly if they have vibrant colors and a catchy design. You can achieve all your branding objectives with bumper stickers if they are designed well.

One of the many reasons companies abandon vehicle branding is because the graphics they use are poorly designed which makes the whole process counterproductive for them. If you want bumper stickers to do what they are meant to do, make sure they are designed well and succinctly present the message. Incorporating your company’s logo or your brand’s name in bumper stickers is very important.

If you want to reach a wide demographic region with your products, services, or offers, you should be using bumper sticks in all your company vehicles. If you run a delivery business, a bumper sticker should be on the top of your priority list. The best part about bumper stickers is that they are considerably economical than other types of print promotions like billboards. With bumper stickers, you don’t have to pay anything after you have got them printed. You can simply peel off the paper on the back of the sticker and apply it to your company car, truck, van, etc.

Spreading the word becomes amazingly easier with bumper stickers. They perfectly complement your social media campaign to spread the message.

Even if the goal is not to spread a certain message, bumper stickers contribute to increasing brand visibility and they do so inexpensively. Moreover, vehicle branding is extremely important as it establishes your brand image in the eyes of your current and potential customers.

It can be very expensive and time-consuming to run an effective marketing campaign. Therefore, you should be opting for promotional tools that are inexpensive and get ready in no time i.e. bumper stickers.

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