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Farewell Anchor, Fresh'n Fruity and Mainland: what’s behind Fonterra’s decision to sell its consumer brands?

  • Written by Alan Renwick, Professor of Agricultural Economics, Lincoln University, New Zealand

Fonterra caught the business world by surprise last week with plans to sell off its consumer brands and businesses – including supermarket mainstays such as Anchor, Fresh'n Fruity and Mainland. The move has been described as the “most dramatic major structural change” in the company’s 23-year history.

There are several...

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