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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel flashes up and invites you to press the button to spin. You do and you win 50% off any purchase. How good is that?

This is gamification and the spinning...

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