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how gift cards initiate children into the world of 'credit'

Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania

Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves.rawpixel/Unsplash

Western children have more toys, games and possessions than ever before. And Australia has one of the highest rates of average spending per child on toys. Faced with a glut of children’s toys...

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Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

5 Reasons to Hire a Building Contract Lawyer Before Your Next Construction Project in Melbourne
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How support for local businesses is tipping the scale
When the concept of tipping was born during the seventeenth century in Tudor England, nobody could have imagined the widespread popularity it would later gain. From adding fifteen percent onto…
Real Estate Agency Wipes the Floor of Pandemic Disruption with New Business Offering
Just three days into the COVID-19 pandemic, a Brisbane real estate agency had to quickly shift away from their primary business model and begin spraying down houses with their new…

Manny Shah: Is your business disappearing from Google? You’re not alone

Small business owners across Australia are panicking as their websites vanish from Google’s front pages overnight. According to Manny Shah, cofounde...

MR Roads named Queensland Finalist in the 2025 Telstra Best of Business Awards

MR Roads, co-founded by Daniel Mikus and James Rolph, has been announced as a Queensland finalist in the prestigious 2025 Telstra Best of Business...

AWS research shows strong AI adoption momentum in Australia, with startups outpacing large enterprises in innovation

Amazon Web Services (AWS), an Amazon.com company, released new research revealing that while artificial intelligence (AI) adoption continues to acce...

Changing the World One Bite At a Time: IKU Turns 40

One of Australia’s first plant-based, chef-led eateries and now ready meal provider IKU is celebrating its 40 year anniversary with the business e...

Three generations marking 45 years in hot-air balloons

Australia’s leading hot-air balloon company is celebrating 45 years in the sky and its 700,000th passenger, driven by the passion of father-son du...

Workplace DMs, Reinvented: Deputy Messaging, Purpose-Built For Shift-Based Teams

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