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The secret to Aldi's success is choosing what not to do

  • Written by Tom Osegowitsch, Senior Lecturer, International Business and Strategic Management, University of Melbourne
The secret to Aldi's success is choosing what not to doThe key to Aldi's strategy is a severely limited range of products.Shutterstock

Dick Smith has laid the blame for closing his Australian-made processed food lines squarely at the feet of Aldi Australia.

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