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Men's Weekly

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advertisers can't just celebrate masculinity and ignore the #metoo movement

  • Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
advertisers can't just celebrate masculinity and ignore the #metoo movementGillette's 'The best a man can be' advertisement has dared to be different in how it speaks to its male audience. Gillette

The controversy over Gillette’s new advertisement focused on toxic masculinity highlights the differences between challenging stereotypes of women and men in advertising.

Viewed more than 23 million times on YouTube, the...

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Thryv wins national accolade at 2025 Australian Service Excellence Awards

  Thryv® (NASDAQ: THRY), Australia’s provider of the leading small business marketing and sales software platform, announced that Greg Nicolle, G...

pay.com.au unveils first-of-its-kind FX rewards feature, becoming the most flexible rewards solution for Aussie businesses

pay.com.au, the end-to-end payments and rewards platform, today announced the launch of International Payments, Australia’s first foreign exchange...