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‘Go woke, go broke’ is no longer true. Socially aware capitalism is the future of corporate responsibility

  • Written by: Peter Underwood, Senior Lecturer, Faculty of Law, University of Auckland, Waipapa Taumata Rau
‘Go woke, go broke’ is no longer true. Socially aware capitalism is the future of corporate responsibilityJustin Sullivan/Getty Images

The phrase “go woke, go broke” is often used by critics of corporate social responsibility. It implies that companies face a binary choice: embrace progressive values or pursue profit.

But this dichotomy between “wokeness” and capitalism is both simplistic and increasingly out of step with...

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