Mark Zuckerberg wants business to ‘man up’, but what it really needs is more women entrepreneurs
- Written by Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau
Sergey Nivens/Getty ImagesBy claiming workplaces need to “man up”, Meta CEO Mark Zuckerberg is ignoring one of the biggest untapped opportunities for economic growth – women entrepreneurs.
A 2024 study found promoting female entrepreneurship can greatly enhance women’s workforce participation and drive significant economic...







