Mark Zuckerberg wants business to ‘man up’, but what it really needs is more women entrepreneurs
- Written by Rod McNaughton, Professor of Entrepreneurship, University of Auckland, Waipapa Taumata Rau

By claiming workplaces need to “man up”, Meta CEO Mark Zuckerberg is ignoring one of the biggest untapped opportunities for economic growth – women entrepreneurs.
A 2024 study found promoting female entrepreneurship can greatly enhance women’s workforce participation and drive significant economic...