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After OpenAI’s new ‘buy it in ChatGPT’ trial, how soon will AI be online shopping for us?

  • Written by: Vibhu Arya, PhD Student, UTS Business School, University of Technology Sydney

Buying and selling online with e-commerce is old news. We’re entering the age of A-commerce, where artificial intelligence (AI) is increasingly able to shop for us.

At the end of September, OpenAI launched its “Buy it in ChatGPT” trial in the United States, using AI agents built to interact with us to do more of people’s...

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