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Unconventional luxury brand collaborations are everywhere. What is the appeal?

Written by Carlos Diaz Ruiz, Assistant Professor, Hanken School of Economics

A Louis Vuitton crossover bag bearing the Supreme label.Shutterstock

In 2017, Louis Vuitton caused a stir in the luxury industry by partnering with the New York skateboarding brand Supreme.

This collaboration became a milestone in the luxury industry, showcasing the potential of unexpected partnerships between luxury brands and an unconventional...

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We live in an age where business management is more centered around convenience and accessibility than ever. As a result, it can be especially challenging for new business owners trying…
Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book
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3 Warning Signs That You Must Call a Plumber
Many things can go wrong with your plumbing, some of which you can DIY, while some require you to engage with a professional. Fixing a problem yourself without the right…

“Time is running out to get Payday ready,” Brighter Super urges

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PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

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BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

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VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

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Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

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The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems As Australian hospitality venues grapple with...

Unconventional luxury brand collaborations are everywhere. What is the appeal?

With no easy options, RBA raises interest rates for the third time to quell inflation

The Victorian budget is cleverly structured for an election. But is it too late to make a difference?

Job scams create hiring risk for Australian businesses

NZ-India free trade deal: were early fears about immigration and investment justified?

With a shrinking population, China needs new drivers of growth. Consumer spending has yet to fill the gap

Chinese companies are increasingly taking on foreign governments. It’s not just the Port of Darwin

Traditions of Rural Bali at Villa Sabana

A Practical Buyer’s Guide to Inspecting Older Queenslander Homes

Why It's Become Essential for Businesses to Have a Consumer-Centric Approach

Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book

3 Warning Signs That You Must Call a Plumber

“Time is running out to get Payday ready,” Brighter Super urges

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

The Rise of Mobile-First Venues

The risks of underinvesting in CX

Why Your Business Is Being Left In the Economic Dust: Nimble Risk Management During Uncertainty

How Contiki is Redefining Travel for Young Adventurers