Business News

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

Written by Lauren Gurrieri, Associate Professor in Marketing, RMIT University

Ryan Gosling (left) and Margot Robbie who play Ken and Barbie in the "Barbie'' movie.Shutterstock

After a months-long marketing blitz, the much-hyped Barbie movie is released this week.

From a Malibu Barbie dreamhouse listed on AirBnB, an AI tool that transforms selfies into Barbie movie posters and multiple Barbie-themed brand collaborations...

Is the capital gains tax discount an act of intergenerational ‘bastardry’?
Former Treasury Secretary and chair of the Henry Tax Review, Ken Henry, has described the intergenerational injustice built i…
Australia was once a world leader in innovation. A new report shows the system is now ‘broken’
Sinem Görücü via Better Images of AI, CC BYAustralia’s research and innovation system is “broken&r…
Yes, what you think about inflation can influence what the RBA does next
Zhang Na/Xinhua via Getty ImagesAfter two back-to-back interest rate hikes by the Reserve Bank of Australia (RBA) in February…
Why millions of JB Hi-Fi customers are getting these texts and emails about a court case
It looks like a scam. But if you’ve received an unexpected email or text message, starting withThe Supreme Court of Vic…
RBA narrowly votes to lift interest rates. The Middle East war may determine if there’s more to come
The Reserve Bank of Australia (RBA) has lifted official interest rates for the second time this year as it struggles to bring…
The Iran crisis is hitting KiwiSaver balances – but market volatility can work for you too
Getty ImagesAs well as checking the news for updates on events in the Middle East, many New Zealanders are also nervously che…

Traditions of Rural Bali at Villa Sabana
A Privileged Insight into the Traditions of Rural Bali at Villa Sabana Situated in the traditional village of Pererenan near Canggu, Villa Sabana is peacefully secluded in a semi-rural setting where…

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property
In the dynamic world of real estate, commercial properties hold a pivotal position. They represent not only a significant financial asset but also a crucial business investment. When contemplating the…

5 ways to promote your event to the public
The only surefire way to get event-goers to show up and stay interested in what you’re presenting is to get the word out there! Here are five awesome ways to…
How to Determine If Wellpoint Dewatering Is Right for You
If you've ever visited a construction site, you're probably familiar with the term "dewatering." Dewatering is an important part of preparing a construction site for construction, and it is one…
‘America First’ trade policy is pushing economic self-sufficiency – but history shows this is harder than it seems
The day he took office for his second term, United States President Donald J. Trump unveiled his “America First” trade policy, including tariffs on imported goods from Mexico, Canada (both…

Time to punch above our weight and stop shadowboxing on AI

Australia prides itself on being an innovation economy. We celebrate startups, talk about productivity, and lean into our reputation for punching ...

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Led by seasoned capital markets veteran Mark Wang, the fund is purpose-built to serve Australia’s most productive yet chronically underserved busi...

Global Thryv voices bring a sharper lens to International Women’s Day

Thryv® (NASDAQ: THRY), ANZ’s leading AI-enabled small business marketing software platform provider, marks International Women’s Day (IWD) with a bu...

AI curiosity fuels new wave of employee-led innovation in Australia

Leaders across Australia are asking themselves how they can ensure their employees get the most out of AI. We recently conducted research to help an...

Is your search bar your competitor’s best salesperson?

A few weeks ago, I was watching the Super Bowl. Traditionally, those halftime ad spots are reserved for the world’s biggest, most established bran...

AIIMS Group and AdVisible merge

Two of Australia’s most established independent agencies unite, creating marketing powerhouse backed by three decades of combined experience ...

Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

Is the capital gains tax discount an act of intergenerational ‘bastardry’?

Australia was once a world leader in innovation. A new report shows the system is now ‘broken’

Yes, what you think about inflation can influence what the RBA does next

Why millions of JB Hi-Fi customers are getting these texts and emails about a court case

RBA narrowly votes to lift interest rates. The Middle East war may determine if there’s more to come

The Iran crisis is hitting KiwiSaver balances – but market volatility can work for you too

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

5 ways to promote your event to the public

How to Determine If Wellpoint Dewatering Is Right for You

‘America First’ trade policy is pushing economic self-sufficiency – but history shows this is harder than it seems

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Global Thryv voices bring a sharper lens to International Women’s Day

AI curiosity fuels new wave of employee-led innovation in Australia

Is your search bar your competitor’s best salesperson?

AIIMS Group and AdVisible merge

How Contiki is Redefining Travel for Young Adventurers

Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

Defining Actionable AI for Australian IT Efficiency and Security