Business News

#GirlMaths: a seemingly innocent and fun way to justify expenses that can have serious financial consequences

Written by Janneke Blijlevens, Senior Lecturer in Marketing, RMIT University

These shoes are perfect, made for me! I have to get them! But really, I should be paying off my car loan instead. I can’t justify this purchase. Or can I …?

We all know this feeling, this tension between what you really want to do and what you really should, or shouldn’t, do. What you are experiencing is cognitive dissonance.

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