If you are in business you have probably heard the term "SEO" bandied about, but you might not be sure what it is and what it does. SEO is the acronym for Search Engine Optimization, which is the science and art of increasing your company's website's visibility on search engine results pages in order to ensure people can locate your website and access its goods and services quickly.

The goal is to have your site listed on or near the top of the page by maintaining a set of relevant keywords and other online elements. This has become so important that a whole industry specializing in the accompanying techniques has arisen, and professionals like a leading Sydney SEO agency can lend their expertise to help your business rise to the coveted upper regions of the search page.

On-page SEO is one of the most common and easiest methods to increase your site's visibility on the search rankings by optimizing elements of the website through the implementation of these factors:

Title Tag - This is an abbreviated version of your page's title of 60 characters or less which contains your site's main keyword, a secondary keyword, and your brand's name.

Meta Description- This is a brief webpage summary of no more than 160 characters that informs potential visitors a little bit about what to expect from your site before they click on it. It must include your keywords and be written in an inviting manner conducive to drawing them in.

Images - The titles of photos, captions, alt text, and file names on the page are optimised with keywords, first to draw people, then to engage the SEO system.

Content - This text must be engaging and interesting for the reader, and is also optimized for searches by the inclusion of your keywords in the header and the body, usually in the first several sentences. Make sure to use your keyword or variations of it throughout all of your content.

Internal Links - These form a map to navigating your site for both visitors and the search engine AI. It is useful for readers and also informs the search engine that you have relevant content.

Off-page SEOs don't take place on your website, they occur externally and their purpose is to inform both readers and search engines that your site is relevant and can be trusted. It is used to improve the reputation of your brand and to drive traffic your way. Off-page SEO methods include:

Online Reviews - The collection of customer testimonials on various well-regarded review sites.

Backlinks - Your site's authority is boosted by the presence of links to it on other notable websites. These take time and effort to acquire but are well worth the traffic they can help produce.

Brand Signals - When someone types your business's name in a search box it demonstrates to search engines that your company and its brand are legitimate.

 The Australian Government has more information on SEO on its business website.