Business News

Junk fees and drip pricing: the underhanded tactics we hate yet still fall for

Written by Ralf Steinhauser, Senior Research Fellow, Australian National University

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You see a fantastic offer, like a hotel room. You decide to book. Then it turns out there is a service fee. Then a cleaning fee. Then a few other extra costs. By the time you pay the final price, it is no longer the fantastic offer you thought.

Welcome to the world of drip pricing – the practice of advertising something at an...

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