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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Written by: Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel flashes up and invites you to press the button to spin. You do and you win 50% off any purchase. How good is that?

This is gamification and the spinning...

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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

SMSF Tax Returns in Australia: Year-End Only or Updated All Year?

GDPR Cookie Consent Management Platform

In a Trade Built on Trust, You Can’t Pitch Your Way In. You Have to Prove It

Barista Brand Backs Cafés Facing Tougher Times With a $10,000 Tip Every Month

The Agency That Built a Brain, Won Everything, and Is Teaching AI What Australian Business Looks Like

Australia's Warehouse Network Is Ageing. The Next Decade Won't Be Won by Building More Sheds

Traditions of Rural Bali at Villa Sabana

The property market is falling. This is when smart investors should be looking to buy

The Best Cameras Streaming Create Powerful Livestreams

Wish a Happy Birthday With the Help of Flowers

Hey minister, leave that gas trigger alone – it may fire up a fight with foreign investors

Why the secrecy around car insurance?

Australian workers spend almost an hour a day administering email

Customer Service Is Becoming Part of the Small Business Sales and Marketing Engine

Gift Cards as the gateway to agentic payments

Why Data Accumulation Without Governance Undermines Sustainability Goals

Permanent $20,000 Instant Asset Write-Off Gives Small Businesses Greater Planning Certainty

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