Business News

Supermarket facial recognition failure: why automated systems must put the human factor first

Written by Mark Rickerby, Lecturer, School of Product Design, University of Canterbury

Getty Images

The incident of a woman misidentified by facial recognition technology at a Rotorua supermarket should have come as no surprise.

When Foodstuffs North Island announced its intention to trial this technology in February, as part of a strategy to combat retail crime, technology and privacy experts immediately raised concerns.

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