Business Daily Media

The Contented Copywriter is now Wonderthink


Leading Australian agency The Contented Copywriter is now Wonderthink - focusing on sparking creativity and wonder in storytelling for brands and companies

Leading Australian content agency, The Contented Copywriter, has rebranded as Wonderthink in a move designed to unlock unbridled creativity and an energised sense of wonderment in companies and brands who rely on the power of storytelling to connect with consumers in an increasingly competitive landscape.

After eight years of consistent growth servicing clients such as Virgin Money, UNSW and Lendlease, Wonderthink Founder and Director Brooke Hill says the time is right for the new brand to launch, as it not only reflects the team’s vision for the agency, but also the depth and breadth of strategic content services now on offer to current and prospective clients.

“We’ve always been devoted to creativity, to smart thinking, to the craft of storytelling, and to taking inspired action, and Creative Director Belinda Hubball has perfectly encapsulated these sentiments in the brand identity she has developed.

“We chose Wonderthink as a name because it’s our purpose to reignite a sense of wonder, underpinned by considered thought and strategic insight. As kids, we have this remarkable sense of curiosity and wonder. But somewhere along the way, we all seem to lose that sense of possibility and wild, unbridled creativity.”

While copywriting services remain a key component of the agency’s offerings, with in-house specialists in SEO, generative AI and brand copywriting, Wonderthink offers strategic services including brand strategy and content strategy using their unique approach of seeing, thinking, wondering, and doing.

The Wonderthink team is purposely made up of senior, experienced strategists and creatives who have that rare combination of big thinking and ‘get-shit-done’ practicality. They also help clients build their own capability through upskilling and process optimisation.

Ms. Hill says Wonderthink effortlessly combines the dreaming and the doing, and the play and the planning. “We love that our new name and identity encapsulates the play and the practical elements of corporate and brand storytelling. At our core, we create wonderful content by unlocking wonder and creativity in our clients and layering it with strategic thinking. This is the ideal foundation for the development and execution of world class content creation and marketing that has a positive impact on our clients’ bottom line.”

Wonderthink is also a pioneer of bespoke coaching and consulting services specifically designed to build capability within in-house marketing teams, through governance and training.

For more information, visit www.wonderthink.com.au

How to Get Your Business Found Online

Nowadays, getting your business out there means leaving digital footprints online ‘large’ enough so your customers can see and hopefully click and...

Business Training

How Graphic Design Will Evolve In The Future

Graphic design has come a long way since its inception, and the tools available today drastically differ from those used in decades past. As techn...

Business Training

A Guide to Starting A Quality Day Care Business

Welcome to being an entrepreneur! Starting a successful daycare can be both stressful and rewarding. When thinking of starting a daycare, a lot of...

Business Training

What to Consider When Searching For a New Office Space

Plenty of signs can indicate that your current office space is not fit for purpose. You might have grown your business, downsized it, or realized ...

Business Training

Dr Warren Harmer: Pugs: What they can teach us about sales

I have 2 of the cutest housemates imaginable: pugs. Ernie is a 2 year old fawn with a slightly anxious but very sweet personality. Frank is a 6 mont...

Business Training

Maximizing Your Investments: Benefits of 1031 Exchange Properties

Imagine being able to swap your investment property for another real estate while deferring the capital gains taxes. Of course, the 1031 tax-defer...

Property