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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

Written by Adrian R. Camilleri, Associate Professor of Marketing, University of Technology Sydney

You’re scrolling through your socials and an app for an online shopping site appears. You click the link but, before you can see any merchandise, a spinning wheel flashes up and invites you to press the button to spin. You do and you win 50% off any purchase. How good is that?

This is gamification and the spinning...

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You might get a discount or free coffee but you’re also being played by the multi-billion dollar gamification industry

‘Drive-off’ fuel thefts cost $80 million even before the war – and they’re heading up

War could add an extra 5% to prices in Australia – but there’s one sector that shields the economy

Compulsory super is higher than ever at 12%. But cutting it would hurt low-paid workers most

A crucial meeting aims to remake the WTO to fit the new global order

Gold is meant to be a ‘safe haven’ in uncertain times. Why is it crashing amid a war?

Is your ‘sustainable’ super funding fossil fuels or weapons? How to check the fine print

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

Three generations marking 45 years in hot-air balloons

Rising Heat - A Journey Through the History of Micro Bakery Ovens

Tripadvisor Plus offers

How to Apply for More Jobs in Less Time Using AI Automation

Why Middle Australia Is Quietly Driving the Shift Away From Car Ownership

Launchd Acquires WeAreTENZING as ANZ Creator Economy Spend Nears $1 Billion

Time to punch above our weight and stop shadowboxing on AI

Colter Bay Capital Launches as Australia’s Newest Institutional Private Credit Fund

Global Thryv voices bring a sharper lens to International Women’s Day

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