Business News

More than just ‘we’re sorry’ – how companies can make apologies we will actually believe

Written by Park Thaichon, Associate Professor of Marketing, University of Southern Queensland

When a company makes a mistake – such as a marketing misstep or a product failure that leads to a recall – a good apology can make a big difference in how we as customers feel about them.

Things can go wrong for all kinds of reasons. On top of addressing the immediate fallout of something going wrong, a company...

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More than just ‘we’re sorry’ – how companies can make apologies we will actually believe

If you live in public housing, what rights do you have to stay in your home?

Why Australia’s trade deal with Europe hinges on a forgotten promise - and a handshake

Amid an Olympic boom, it’s risky timing to lift a ban on developers’ political donations

What exactly is inflation, and are interest rates the only option for dealing with it?

Why doing “more” at work isn’t working and what we actually need instead, according to Australia's newest leadership book

How cutting the capital gains tax discount could help rebalance the housing market

Traditions of Rural Bali at Villa Sabana

Essential Reasons to Opt for a Professional Valuation Before Selling Your Commercial Property

6 Ways to Make Your eCommerce Site More Successful in 2022

Big Tobacco's decisive defeat on plain packaging laws won't stop its war against public health

Back to the office: Top tips for getting your team streamlined and in sync

Security by Default: Why 2026 Will Force Organisations to Rethink Cloud and AI

UNSW launches plan to help Aussie startups scale overseas

Payroll Under Pressure: Why Mid-Sized SMEs Struggle to Keep Pay Accurate

Refunds to Revenue: AI and loyalty perks help retailers in post-holiday hangover

Stop reading from the script: Why authenticity is the customer success secret weapon

From Check-in to Touchdown: How AI and smarter systems are transforming the travel industry

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Navigating the Cosmetic Advertising Crackdown Before September Guidelines Hit

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