UK Business

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Why businesses leak new product details and how they benefit from these rumours

Written by Basak Yakis-Douglas, Associate professor, King's College London

Apple’s recent unveiling of the Vision Pro, its first augmented reality and virtual reality (VR) headset, came as a surprise to no one who follows Apple news – rumours had been circulating for years.

Apple’s products have a long history of creating waves well ahead of launch due to rumour and...

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