UK Business

Netflix is still growing its subscriber base – here's how a local approach is helping

Written by Jean Chalaby, Professor of Sociology, City, University of London

Netflix had a tough year in 2022. Big rivals such as Disney and Amazon Prime were circling, and viewers seemed to be rethinking their streaming habits amid rising prices in a turbulent global economy. Netflix lost subscribers, and its share value plummeted.

Since then though, the company appears to have enjoyed a very swift reboot.

According to...

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