Business Daily Media

Times Advertising

.

Many plant-based brands are struggling – they should follow the marketing examples of big tech

  • Written by Andrew Godley, Professor in Entrepreneurship & Innovation (Strategy and Marketing), University of Sussex
Many plant-based brands are struggling – they should follow the marketing examples of big techNatashaPhoto/Shutterstock

After several years of stellar sales growth, demand for alternative meats appears to be plummeting. Big-name brands Beyond Meat and Quorn have been struggling, and some smaller producers have closed down.

Vegetarianism, and even more so veganism, were supposedly gaining in popularity. So have plant-based diets become...

More Articles ...

  1. How to talk about finances with your partner (especially if one of you makes more money)
  2. three ways Ruben Amorim can rebuild the club’s identity and get back to winning ways
  3. Love him or loathe him, Elon Musk is a champion of efficiency and could save the US government a fortune
  4. Companies won’t survive in a nature-depleted world – I’ve met the business owners who are taking action
  5. Why Donald Trump’s election win fuelled a stock market surge
  6. Why people would rather clean the toilet than check their bank balance – and the spending problems this leads to
  7. The UK government wants to shake up pensions – but it can’t guarantee that ‘megafunds’ will want to invest in Britain
  8. British farmers will face greater challenges than Labour’s inheritance tax reforms
  9. Why Ghanaian farmers have been unable to capitalise on record cocoa prices
  10. this Indigenous understanding of nature can help us rethink economics

PayNuts Unveils Expanded Integrated Solutions and Refreshed Brand to Support Australian SMEs

PayNuts, one of Australia’s fastest-growing payment service providers, has unveiled a refreshed brand identity and an expanded suite of integrated b...

BizCover Brings Australia’s First AI-Based Insurance Quotes to ChatGPT

Australian small business owners can now receive and compare business insurance quotes directly inside ChatGPT, in a move that signals a major shi...

VistaPrint Research Reveals Australian Small Businesses Face a Succession Cliff

With only 16% of retiring small businesses having a succession plan, tens of thousands risk closure as one in three owners nears retirement.  Ne...

Corporate volunteering grows up: how companies are shifting to meaningful, community-led impact

As workplaces settle into the new year and look for ways to strengthen culture, capability and connection, experts say corporate volunteering is e...

The Rise of Mobile-First Venues

Global Hospitality Platform, Tabit, Reveals Five Ways to Maximise Benefits of Mobile-First Systems  As Australian hospitality venues grapple with...

Why the SME is now the primary engine of global cybercrime

For over a decade, the most practical and effective advice we could offer an employee was to spot the typo. It was practical, it was free, and it wo...