AI has the power to revolutionise lending, but at a cost to people with lower credit scores
- Written by Christopher Amaral, Assistant Professor of Marketing, University of Bath

As artificial intelligence (AI) steadily increases its hold on the global economy, one of many areas ripe for disruption is consumer pricing. In situations where different consumers are offered the same product or service at different prices, it is now possible to take the discretion away from staff and use a...