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Apple, Disney and other big brands are pulling X ads – why Elon Musk's latest 'firestorm' could bring down the company

  • Written by Denitsa Dineva, Senior Lecturer (Associate Professor) in Marketing and Strategy, Cardiff University
Apple, Disney and other big brands are pulling X ads – why Elon Musk's latest 'firestorm' could bring down the companyFrederic Legrand - COMEO/Shutterstock

Elon Musk’s recent endorsement of an antisemitic conspiracy theory on X (formerly Twitter) is the latest in a series of controversial statements the owner of the social media platform has made since he acquired it in 2022. Major brands including Disney, Apple and Microsoft have decided to pause or suspend...

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